Design ROI: Cover a Little, Get a Lot

Session Details

In recent years, hundreds of articles have been published on the best way to measure, demonstrate and argue quantitatively “what is the Return on Investment of UX & Design?” In this talk, Gonzalo will explain how to make small measurements but with great impact – rather than trying to cover a huge universe of variables to measure design’s ROI, which only makes us lose ourselves in theory. It will be based on a “fictional” environment but one similar to his (hundreds of designers and hundreds of digital products across 10 countries.)


  • How to demonstrate your value to management by translating your work into numbers and milestones
  • How to implement a Global DesignOps that permeates your whole company