{"id":1994,"date":"2021-09-22T12:23:36","date_gmt":"2021-09-22T16:23:36","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/?post_type=sessions&#038;p=1994"},"modified":"2021-10-01T14:54:26","modified_gmt":"2021-10-01T18:54:26","slug":"how-we-built-a-voc-voice-of-the-customer-practice-at-upwork-from-the-ground-up","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/sessions\/how-we-built-a-voc-voice-of-the-customer-practice-at-upwork-from-the-ground-up\/","title":{"rendered":"How we Built a VoC (Voice of the Customer) Practice at Upwork from the Ground Up"},"content":{"rendered":"<p>Shipra Kayan, the former head of insights at Upwork, will present the origin story of Upwork&#8217;s hugely successful and long-running VoC program. From the moment that triggered the formation of a VoC initiative, the ups, and downs of experimenting with its operating model, to why this program is still going strong 7 years after it was launched. She will field questions like &#8220;Who owns the VoC?&#8221;, &#8220;What is its purpose?&#8221;, and &#8220;Will we just create another presentation that won&#8217;t have any real impact?&#8221;<\/p>\n<p>&#8211; 15 minutes Upwork VoC case study<\/p>\n<p>&#8211; 15 minutes for Q&amp;A<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn all about design operations at Adidas. In this Q&amp;A we will be joined by two design operations managers who will share how they support the design lifecycle as well as team engagement. They will share Miro boards to give you a peek inside the team, from workshops to birthday cards. <\/p>\n<p>This Q&amp;A will be hosted by Shipra Kayan, a design leader at Miro who has over a decade of experience building distributed design teams.<\/p>\n","protected":false},"author":1485,"featured_media":0,"template":"","session-theme":[],"session-type":[17],"rm-permissions":[],"event-type":[],"class_list":["post-1994","sessions","type-sessions","status-publish","hentry","session-type-sponsor-session"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/sessions\/1994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/users\/1485"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/media?parent=1994"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/session-theme?post=1994"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/session-type?post=1994"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/rm-permissions?post=1994"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designopssummit2021\/wp-json\/wp\/v2\/event-type?post=1994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}