DesignOps Summit 2021 – Theme 2: Successful Outcomes for DesignOps Teams (Bud Caddell)

Day 2 Curator – Bud Caddell, Founder and Chief strategy officer at NOBL

Day 2 is about DesignOps at scale and the maturing of the DesingOps team, the evolution and impact of it on a whole organization

This year’s conference themes:

  • We surveyed the community and asked people about the state of their DesignOps team
    • Majority of responses → Already established or more matured DesignOps practices
  • When we ran community sensing sessions
    • Found that a lot of people had questions around Staffing Models, metrics, career ladders and we will give that content to you today!
  • You asked for real stories of change, of struggles, success, and failures
  • Dug in with the speakers not just about best practices, but about the “bruises” – the real lessons learned
    • How do we convince executives? How do we get things moving?

We’re building a community of craft in this very moment and our craft relies on honesty and vulnerability

Our speakers went deep into their experiences and sharing not only what they tried, but what they learned, what failed, what might they do differently if in your shoes

Today’s line up

  • Design as a Team: Practice, A Practical Guide to Cross-functional Collaboration (Christopher Taylor Edwards & Valerie Roske)
    • He’s a designer, she’s a developer they collide without the typical matter antimatter explosion that happened to most organizations
    • Share how they defined their roles and responsibilities
  • When Design Ops Comes in H.O.T. (Briana Thomas & Christina Rodriguez)
    • Focused on improving a key shared ritual on the team again the story of that change they made the organization
  • How DesignOps can Drive Inclusive Career Ladders for All (Laine Riley)
    • Discuss inclusive career ladders and what their goals were and what they tried in the organization
  • Design Operations Metrics (Kristin Sundermeyer & Tygre Morehart)
    • DesignOps metrics and what they’re measuring on their team
  • Tools and Strategies for Finding Deep Insights (Tony Turner)
    • Deep insights in knowledge repositories and tagging schemes
  • Design Staffing (Alica Mooty)
    • Comparing staffing models and what is right – Is it the agency model? Is it dedicated staffing? Is it some form of hybrid?
  • Culture at the Root of Brand Promise (Susan Salgado)
    • Inspirational Speaker
    • Worked with restaurants like Union Square Cafe and Shake Shack
    • Talk about when she studied their culture
    • How culture is a key driver of customer user success
    • How the operations themselves is the experience that people