VP, CIO Design, IBM
From Designer to Design Leader, IBM VP Kristin Wisnewski built a design team core to CIO Fletcher Previn’s mission to create a productive environment for IBMers. This multi-disciplinary team strives to “Make work better” by crafting great experiences that impact hundreds of thousands of IBMers daily. Through DesignOps, Kristin and team transformed the IBM CIO into a design-led organization, achieving striking benefits across the portfolio. Impact to the user experience is now the primary driver of prioritization, and primary measure of success. Her team enjoys high engagement and continues to grow to meet increasing demand, while deepening their DesignOps practices.