Partnering Outside Design

Transforming Strategic Research Capacity through Democratization


City Tech Auditorium October 24, 2019 11:00 am - 11:30 am

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Marjorie Stainback
Kelsey Kingman

Transforming Strategic Research Capacity through Democratization

What do you do when you have 8x more designers than user researchers in an organization? Learn how we empowered designers to conduct local-level evaluative research, gave researchers more time to work on global, strategic research, and transformed our user research delivery practice. We will share what key ingredients made our transformation possible and what pitfalls to avoid when bringing research democratization to your own organization.