Proving Value, Measuring Outcomes

Measuring What Matters


City Tech Auditorium October 23, 2019 10:00 am - 10:30 am

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Kristin Wisnewski

Measuring What Matters

Research and analytics are the eyes and ears of DesignOps. Validating whether strategies are effective or ineffective allows course correction and adaptation. Identifying problems that require action is essential for facilitating collaboration and ensuring that team members are engaged. Prioritizing user needs is the heart of user experience and Agile development. None of this can be done well without an effective research program. We’ll share how we scale research efforts to collect feedback from thousands of users per month and track the impact of dozens of projects involving 120+ designers.