Workshop: Design Your Design Organization

Sponsored Locations October 25, 2019 8:30 am - 5:00 pm

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Peter Merholz
Kristin Skinner

**As of August 23, 2019, this workshop is sold out.**

Design Your Design Organization

As the move to establish in-house design teams accelerates, it turns out there’s very little common wisdom on what makes for a successful design organization.

In this workshop, Peter Merholz and Kristin Skinner draw from their groundbreaking book  Org Design for Design Orgs, and address this lacuna by shining a light on the unsung activities of actually running a design team, the organizational and operational challenges and considerations, and what works and what doesn’t.

The workshop will be structured as a facilitated conversation, light on presentation, with activities to get things going.


  • How a service mindset reframes design practice
  • Organizational models for design teams
  • Evolution of a design organization from 2 to 10 to 60 to 150 to 300 and beyond
  • A new taxonomy of design roles
  • The 12 qualities of effective design organizations
  • The set of skills necessary to deliver great experiences
  • Levels framework for professional development
  • The crucial role of leadership in your design organization

Participant takeaways

  • The importance of (re-)structuring your design organization to deliver the best experience to your users
  • A maturity model for assessing just how effective and sophisticated your design organization is
  • An understanding of what roles to bring on at what stages of organizational growth
  • Management tips for getting the most out of your team
  • A clear levels framework that supports designer professional development, and plugs into operations across your design organization
  • How to establish a DesignOps practice in your organization



New York City College of Technology
285 Jay Street
Brooklyn, NY 11201