Change Management

Design is Not the Frosting on the Scaled Agile Layer Cake


City Tech Auditorium October 24, 2019 2:15 pm - 2:45 pm

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Erin Hauber

Design is Not the Frosting on the Scaled Agile Layer Cake

For many in Design and UX, news that your company or organization is adopting the Scaled Agile Framework can feel like the beginning of the end for fully integrating design and design teams in the software development lifecycle. But it doesn’t have to be this way. I will talk about how Design and Business Agility built a deep and cross-functional partnership at USAA to bake a human-centered approach into the Scaled Agile layer cake resulting in: SAFe Coaches who advocate for design, a Lean Business Case that uncouples business and user outcomes, and a shared definition of value that aligns whole teams on the best outcomes.