Communicating the Value of DesignOps

Stretching the Definition of DesignOps with Product Development


November 7, 2018 11:00 am - 11:30 am

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Chris Moses

Stretching the Definition of DesignOps

When is DesignOps about more than building tools and systems that improve the effectiveness of R&D? For athenahealth, our DesignOps team has housed two cross-product teams—by organizational necessity at first—that have become critical early adopters of the instruments and programs their DesignOps colleagues have developed.

In particular, our Global Experiences product team has “dog fooded” our User Needs Scoring program, prioritized feature development using the Concept Validation survey, tracked behavioral metrics using definitions standardized in our Experience Measurement Framework, measured user satisfaction with our Alpha/Beta survey, and implemented new cross-product workflows with our new design system.