Designing Systems at Scale
To be alive in the twenty-first century is to rely on countless complex systems that profoundly affect our lives, where small mistakes can turn into massive inefficiencies and failures. These failures seem to stem from very different problems, but their underlying causes turn out to be surprisingly similar.
This talk will cover about the common threads of these failures, how they can be detected and ultimately prevented using various research disciplines – from market research to anthropology to data science. We need to get good at designing and building for systems to tackle multi-dimensional problems at the intersection of people and technology.
Alena Iouguina will be presenting case studies on business model segmentation, buyer behavior, and global markets research and how such interdisciplinary approach helped us understand our customers and design commerce systems for (and with) them.