Driving large-scale design transformation within a 4,500-strong global organization requires more than just a vision—it demands a strategic, scalable approach to operational excellence. To meet the ambitious goals of our new Process Transformation (PT) vision and mission, we developed a powerful delivery vehicle designed to seamlessly integrate with stakeholders and clients while maximizing the productivity and impact of our extensive design talent.

Through a strategic fusion of DesignOps, process design, process transformation, user experience design, service design, and change management, we crafted the PT Method—a unified operating model that blends the most relevant practices into a single, efficient methodology. Led by Executive Leaders across IBM and CHQ in partnership with our DesignOps and Design Leadership team, this approach establishes a structured yet flexible framework, equipping teams with reusable templates and tools to consistently deliver value at scale.

Join for this case study to explore how this cohesive, multidisciplinary approach empowers teams to drive innovation and transformation while maintaining the agility and quality essential for long-term success.