How do our peers truly view DesignOps? This panel brings together product managers, chief design officers, research leads, and others to share their candid (and not always positive) perspectives on the evolving role and value of DesignOps. Some see DesignOps as essential and growing, while others have shifted focus to ProductOps or have even given up on their efforts to establish DesignOps within their organizations. While attending this panel might make you uncomfortable, you’ll come away with insight into how you’re really perceived by important peers—and you’ll learn practical ideas for building stronger relationships, demonstrating value, and adapting to shifting organizational priorities and expectations.