Jenny Price is an accomplished leader, strategist, educator, board advisor, and business operations program director who leads enterprise strategy, offering and enablement, designops, service design, brand, product, and business transformations. Jenny has extensive experience leading large-scale distributed design teams and program initiatives within enterprise digital technology and software, healthcare innovation, and higher education.

Most recently, for the past 5 years, Jenny has served as a Design Leader and Manager for the Business Process Transformation team within the CIO and CHQ with IBM. 

As of May 2025, Jenny began her next chapter as Global Design Lead Producer for Foundations Human Interface Design & DesignOps with General Motors—transforming the way General Motors does business digitally across the enterprise.

Jenny’s mission is to elevate the culture and leadership of design and professional practice, growing an engaged, inspired, world-class community of makers focused on delivering design excellence, up-skilling and transforming how AI, service design, brand expression, and innovation at-scale are integral to the practice.

While at IBM, Jenny built and led IBM’s DesignOps Community, collaborating with over 450 DesignOps advocates and practitioners. This community shares best practices, publishing the first-ever IBM DesignOps Playbook, and formalizing the DesignOps practice as an officially recognized role within Design. Jenny also led the efforts in developing an IBM point of view for DesignOps across every line of business, consisting of IBMers contributing from across the organization for the betterment of our teams and business units. 

Jenny is a long-time advocate for the design profession, serving in numerous national leadership positions within AIGA, the professional association for design.