{"id":3225,"date":"2024-09-26T08:15:06","date_gmt":"2024-09-26T12:15:06","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/?page_id=3225"},"modified":"2024-09-29T21:49:49","modified_gmt":"2024-09-30T01:49:49","slug":"day-3-session-notes-the-big-question-about-innovation-a-panel-discussion","status":"publish","type":"page","link":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/day-3-session-notes-the-big-question-about-innovation-a-panel-discussion\/","title":{"rendered":"Day 3 Session Notes&#8211;The Big Question about Innovation: A Panel Discussion"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-3329\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/29\/2024\/09\/image-2024-09-25T220113.521-300x177.png\" alt=\"\" width=\"590\" height=\"348\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/29\/2024\/09\/image-2024-09-25T220113.521-300x177.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/29\/2024\/09\/image-2024-09-25T220113.521-768x452.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/29\/2024\/09\/image-2024-09-25T220113.521-600x353.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/29\/2024\/09\/image-2024-09-25T220113.521.png 962w\" sizes=\"auto, (max-width: 590px) 100vw, 590px\" \/><\/p>\n<p><strong>Moderator<\/strong><\/p>\n<ul>\n<li>Jon Fukuda (JF)<\/li>\n<\/ul>\n<p><strong>Speakers<\/strong><\/p>\n<ul>\n<li>Amy Evans (AE)<\/li>\n<li>Ignacio Martinez (IM)<\/li>\n<li>Joe Meersman (JM)<\/li>\n<\/ul>\n<p>Discussion<\/p>\n<ol>\n<li>Thank you all, and Joe give intro to yourself<\/li>\n<\/ol>\n<p>JM: Several decades of experience delivering as designer and presentation and leveraging AI for optimizations and improvements in design process<\/p>\n<ol>\n<li>JF: The talks we\u2019ve heard today are kind of not stabbing at need to change everything , and paying attention to nuances that happen to move things forward, with people as ultimate variable.<\/li>\n<li>JF: DesignOperations are both innovators and stewards. How do we foster culture of innovation while keeping core values of design intact?<\/li>\n<\/ol>\n<p>AE: Each team to talk about core value, and agrees upon them. Agreeing at team level will get in same mindset and not taking shortcuts<\/p>\n<ul>\n<li>People often want to solve everything underneath the sun, and most other things require being put in a parking lot<\/li>\n<li>Plethora of problems to solve at all companies\u2014 so focus on idea to move forward\n<ul>\n<li>Tension between knowing business and customer and being realistic for business to see value<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li>Tension between designer\u2019s desire to care for customer experience, versus business pushing a feature factory. How does that tension play out, and how do you manage it, while respecting business integrity?<\/li>\n<\/ol>\n<p>IM: Lot of tempo and rhythm where processes and tools need to be in sync with org\u2019s internal rhythms<\/p>\n<ul>\n<li>As designers have tools to figure out and with whatever new innovations come out, and see how innovations fit with internal rhythm of the organization\n<ul>\n<li>Figure out what needs to change for innovation to have proper impact<\/li>\n<\/ul>\n<\/li>\n<li>Rhythm and tempo from org to leadership to end-users and need alignment<\/li>\n<\/ul>\n<ol>\n<li>AI is big disruptor at product level and use case for work, and how do we see AI reshaping future of DesignOps?JM: Benefits and risks. Taking step back to original question, can field that and AI<\/li>\n<li>Stewardship and innovationOperations as whether individuals in org as a whole below, at, or above capacity, and having view of organism level and key drivers there\n<ol>\n<li>Finding next best steps based on content communication<\/li>\n<\/ol>\n<\/li>\n<li>Ops figures out conditions and where to use new tools and methods<\/li>\n<li>AI won\u2019t transform all things all at once\n<ol>\n<li>Discrete pilot and delivery of business value and how tool can be leveraged<\/li>\n<li>Outsize impact in certain areas, and normalizing in day-to-day process, can have transformation but some thing that will happen over time<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p>IM: Still in hype cycle and exact value to bring<\/p>\n<ul>\n<li>Industrial designers using GenAI for coming up with concepts and 3-D printing the rest<\/li>\n<li>Rote-tasks for filling out a powerpoint template<\/li>\n<li>Verdict still out on what it will be, and ultimate value to see<\/li>\n<\/ul>\n<p>AE: Smaller organizations might play with tool more frequently, while large orgs are very worried about customer data being scrutinized<\/p>\n<ul>\n<li>Where will content generated by AI be stored and will require human touch<\/li>\n<li>Treat GenAI as tool for ideas, but won\u2019t replace real output of person at this point<\/li>\n<\/ul>\n<p>JM: Tool can provide approximations as opposed to precise answers and achieve goals faster<\/p>\n<ul>\n<li>Tool can\u2019t be responsible for business decision, as tool can\u2019t be held accountable\n<ul>\n<li>Without someone to pull the metaphorical air bake, AI will go do disastorous things on its own<\/li>\n<\/ul>\n<\/li>\n<li>Tech will reflect bias, and can be incredibly dangerous\n<ul>\n<li>Instance of putting together an agenda is averaged response based on available information\u2014 good tool for leaving blank page<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li>People concerned on keeping integrity of how we treat each other, while operationalizing to drive efficiency. How do you ensure innovation and DesignOps remains empathetic?<\/li>\n<\/ol>\n<p>IM: Goes back to people using tool an being impacted by it<\/p>\n<ul>\n<li>Metrics can actually capture how people are feeling and what empathy brings and constantly having ears out there<\/li>\n<li>Workshops with studio to articulate pain-points and how career growth evaluated\n<ul>\n<li>Sanity checking artifacts with people in studio to see if they made sense<\/li>\n<\/ul>\n<\/li>\n<li>Career managers to keep in contact with mentees\u2014human connection and best suited to be facilitators there<\/li>\n<\/ul>\n<p>JM: Performance management is such a human task, and making data humane with soul, is a very existential challenge<\/p>\n<ul>\n<li>As designers effective translators who choose path of operations and business ownership and translate out what we do at pixel level to business so business can make comparisons\n<ul>\n<li>Most of us learn by case study<\/li>\n<\/ul>\n<\/li>\n<li>Learn semantics what organization uses, and tie back to unit of outcome<\/li>\n<\/ul>\n<p>AE: Having worked at various companies, relationships with people will drive your success<\/p>\n<ul>\n<li>Connect with people on a human level on things that aren\u2019t work\n<ul>\n<li>Relationship will get farther than it would otherwise<\/li>\n<\/ul>\n<\/li>\n<li>Know person and getting them to succeed\n<ul>\n<li>Even hard-charging person is the same, and little things about person matter<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ol>\n<li>Operating models should not be happening in silos, that has to care for end-to-end and continuity. What are most common obstacles DesignOps face when trying to innovate, and how to overcome?<\/li>\n<\/ol>\n<p>AE: When you get into a workshop there are so many perspectives, that as facilitators, need to drive conversation towards next step<\/p>\n<ul>\n<li>People who don\u2019t work well or communicate together, will cause problems<\/li>\n<\/ul>\n<p>Say workshop doesn\u2019t succeed in terms of output, and find innovation to work together and getting people to work on single thing, and that is first step to innovating together<\/p>\n<ul>\n<li>Make point and people form different areas to work together and work on that first<\/li>\n<\/ul>\n<ol>\n<li>How do you deal with lack of innovation chemistry in team, and manage competing perspectives?<\/li>\n<\/ol>\n<p>IM: Thing we struggle with most and keep in mind is North Star of problem we are trying to solve, and bring people aligned with project<\/p>\n<ul>\n<li>Problem to solve from the beginning and facilitate for perspectives and opinions and having own methods and mediating that<\/li>\n<li>Beholden to users or customers and different concepts<\/li>\n<\/ul>\n<p>JM: Talk about competing priorities, but not competing agendas<\/p>\n<ul>\n<li>We are beholden to certain goals regardless of company size<\/li>\n<li>Are we supporting what we committed to as development, design, PM to get out to door to end-users and customers\n<ul>\n<li>Focus too much, can\u2019t be scalable or sustainable<\/li>\n<\/ul>\n<\/li>\n<li>As ops people need to make sure people aren\u2019t sprinting time and time again<\/li>\n<li>Something that helps was baselining of tooling\u2014 as so many tools available\n<ul>\n<li>If design and engineering, and PM using different tools, people will talk over each other<\/li>\n<li>Same tools and shared vocabulary and common goals<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><!-- notionvc: 7c363276-7b03-4292-9119-f8a3a2d38c58 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moderator Jon Fukuda (JF) Speakers Amy Evans (AE) Ignacio Martinez (IM) Joe Meersman (JM) Discussion Thank you all, and Joe give intro to yourself JM: Several decades of experience delivering as designer and presentation and leveraging AI for optimizations and improvements in design process JF: The talks we\u2019ve heard today are kind of not stabbing [&hellip;]<\/p>\n","protected":false},"author":334,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-3225","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/pages\/3225","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/users\/334"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/comments?post=3225"}],"version-history":[{"count":8,"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/pages\/3225\/revisions"}],"predecessor-version":[{"id":3556,"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/pages\/3225\/revisions\/3556"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/designops-summit\/2024\/wp-json\/wp\/v2\/media?parent=3225"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}