{"id":9123,"date":"2026-03-19T14:36:45","date_gmt":"2026-03-19T18:36:45","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/?post_type=sessions&#038;p=9123"},"modified":"2026-06-09T18:59:19","modified_gmt":"2026-06-09T22:59:19","slug":"coordinating-chaos-preventing-workflow-fragmentation-when-everyone-accelerates-with-ai","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/sessions\/coordinating-chaos-preventing-workflow-fragmentation-when-everyone-accelerates-with-ai\/","title":{"rendered":"Coordinating chaos: Preventing workflow fragmentation when everyone accelerates with AI"},"content":{"rendered":"<div>When Product, Design, and Tech all adopt AI in parallel, we instinctively think about tools. I discovered through my experience at Criteo that the real challenge is profoundly human: aligning teams with different visions, different fears, and different territories to protect, into a shared workflow that actually makes sense.<\/div>\n<div><\/div>\n<div><\/div>\n<div>This is the story of my transformation-building journey over the past year, within Product, for designers as a team.<\/div>\n<div><\/div>\n<div><\/div>\n<div>In a world where almost everyone can do almost everything thanks to AI &#8211; in a company like Criteo, with 4,000 employees, 900 devs, 80 PMs, and 35 designers &#8211; how do you operate this AI transformation without it becoming a mess?<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When Product, Design, and Tech all adopt AI in parallel, we instinctively think about tools. I discovered through my experience at Criteo that the real challenge is profoundly human: aligning teams with different visions, different fears, and different territories to protect, into a shared workflow that actually makes sense. This is the story of my [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9298,"template":"","session-theme":[34],"session-type":[24],"rm-permissions":[],"event-type":[],"class_list":["post-9123","sessions","type-sessions","status-publish","has-post-thumbnail","hentry","session-theme-theme-1","session-type-conference-session"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/sessions\/9123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/users\/3"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/media\/9298"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/media?parent=9123"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/session-theme?post=9123"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/session-type?post=9123"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/rm-permissions?post=9123"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/designing-with-ai\/wp-json\/wp\/v2\/event-type?post=9123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}