{"id":566,"date":"2023-09-27T10:56:38","date_gmt":"2023-09-27T14:56:38","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/design-in-product\/?post_type=sessions&#038;p=566"},"modified":"2023-11-30T07:12:37","modified_gmt":"2023-11-30T15:12:37","slug":"a-seat-at-the-table-making-your-team-a-strategic-partner","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/design-in-product\/sessions\/a-seat-at-the-table-making-your-team-a-strategic-partner\/","title":{"rendered":"A Seat at the Table: Making Your Team a Strategic Partner"},"content":{"rendered":"<p>In many companies, Design is viewed as a tactical resource; in fact, it\u2019s often a subsidiary of Product, there to support the Engineering team. Basically, Design is viewed as \u201cthe wire frame people.\u201d This results in a lot of frustration and feeling like the design team doesn\u2019t have a seat at the table, and creates resentment between Design and their Product and Engineering partners. It also results in the organization not realizing the full value of its investment in the design team. The solution to this problem is to transition Design from being a tactical resource to a strategic partner. The question is, how? This session will cover ways that Design can make this transition, exponentially increase their influence, and become a key strategic resource\/partner for everyone in the organization.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In many companies, Design is viewed as a tactical resource; in fact, it\u2019s often a subsidiary of Product, there to support the Engineering team. Basically, Design is viewed as \u201cthe wire frame people.\u201d This results in a lot of frustration and feeling like the design team doesn\u2019t have a seat at the table, and creates [&hellip;]<\/p>\n","protected":false},"author":150108,"featured_media":772,"template":"","session-theme":[31],"session-type":[24],"rm-permissions":[],"event-type":[],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/sessions\/566"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/users\/150108"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/media\/772"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/media?parent=566"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/session-theme?post=566"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/session-type?post=566"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/rm-permissions?post=566"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/event-type?post=566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}