{"id":1509,"date":"2023-11-30T05:19:40","date_gmt":"2023-11-30T13:19:40","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/design-in-product\/?page_id=1509"},"modified":"2023-11-30T05:19:40","modified_gmt":"2023-11-30T13:19:40","slug":"session-notes-translating-ux-terms-into-a-business-context","status":"publish","type":"page","link":"https:\/\/rosenfeldmedia.com\/design-in-product\/session-notes-translating-ux-terms-into-a-business-context\/","title":{"rendered":"Session Notes: Translating UX Terms into a Business Context"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1727\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1-300x172.png\" alt=\"\" width=\"870\" height=\"499\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1-300x172.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1-1024x586.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1-768x439.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1-600x343.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu1.png 1346w\" sizes=\"auto, (max-width: 870px) 100vw, 870px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Principal designer at custom ink and I&#8217;m here to focus on translating terms into business context<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1728\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2-300x172.png\" alt=\"\" width=\"865\" height=\"496\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2-300x172.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2-1024x588.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2-768x441.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2-600x345.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu2.png 1420w\" sizes=\"auto, (max-width: 865px) 100vw, 865px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; I create custom products to promote deep engagmeent with communities, and have seen how language plays key role in alignment with disciplines<\/div>\n<ul>\n<li>\n<div>Soft skills essential for a strong design voice<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1729\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3-300x179.png\" alt=\"\" width=\"820\" height=\"489\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3-300x179.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3-1024x611.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3-768x458.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3-600x358.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu3.png 1310w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Why is it important to speak a shared language?<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1730\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4-300x156.png\" alt=\"\" width=\"833\" height=\"433\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4-300x156.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4-1024x532.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4-768x399.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4-600x312.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu4.png 1352w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Per Jakob Nielsen, unstable terms has a huge cost overhead, and not knowing what something is called, or what a newly created word means<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1731\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5-300x157.png\" alt=\"\" width=\"831\" height=\"435\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5-300x157.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5-1024x536.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5-768x402.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5-600x314.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu5.png 1344w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; For the product person, translation is key<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1732\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6-300x163.png\" alt=\"\" width=\"832\" height=\"452\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6-300x163.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6-1024x555.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6-768x416.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6-600x325.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu6.png 1354w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; And to earn seat at the decision-making table, you need to grasp business language<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1733\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7-300x155.png\" alt=\"\" width=\"821\" height=\"424\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7-300x155.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7-1024x529.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7-768x397.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7-600x310.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu7.png 1408w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; All quotes reflect need for a common language that can be used in all situation, in all business situations<\/div>\n<ul>\n<li>\n<div>Less esoteric language builds trust and understanding<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1734\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8-300x164.png\" alt=\"\" width=\"823\" height=\"450\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8-300x164.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8-1024x560.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8-768x420.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8-600x328.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu8.png 1372w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Will list out\u00a0 in this talk<\/div>\n<ul>\n<li>\n<div>Conflicts in UX language<\/div>\n<\/li>\n<li>\n<div>Moments that call for translation<\/div>\n<\/li>\n<li>\n<div>Tools to evaluate your language<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1735\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9-300x177.png\" alt=\"\" width=\"847\" height=\"500\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9-300x177.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9-1024x605.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9-768x454.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9-600x354.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu9.png 1412w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; My first story relates to a card sort activity where people confused as to whether the sort was about a usability evaluation or for polishing a UI<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1736\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu10-300x183.png\" alt=\"\" width=\"844\" height=\"515\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu10-300x183.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu10-600x366.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu10.png 610w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; We had observed that there was an excessive number of stacked buttons on their page<\/div>\n<ul>\n<li>\n<div>Contradicts customer intention to experience<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1737\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11-300x169.png\" alt=\"\" width=\"854\" height=\"481\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11-300x169.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11-1024x576.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11-768x432.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11-600x337.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu11.png 1416w\" sizes=\"auto, (max-width: 854px) 100vw, 854px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; Abundance of choices ovewhelmed customers, with too many actions<\/div>\n<ul>\n<li>\n<div>Customers were thinking one action would coordinate with others<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1738\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12-300x164.png\" alt=\"\" width=\"852\" height=\"466\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12-300x164.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12-1024x559.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12-768x419.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12-600x327.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu12.png 1386w\" sizes=\"auto, (max-width: 852px) 100vw, 852px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; The compromised panel reduced conversion for other designs, and started to lose value of serving intended pruposes<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1739\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13-300x162.png\" alt=\"\" width=\"856\" height=\"462\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13-300x162.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13-1024x554.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13-768x416.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13-600x325.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu13.png 1286w\" sizes=\"auto, (max-width: 856px) 100vw, 856px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Project was used for UI polish and reducing number of buttons, but team saw need for broader usability issue<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1740\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14-300x130.png\" alt=\"\" width=\"810\" height=\"351\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14-300x130.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14-1024x444.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14-768x333.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14-600x260.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu14.png 1412w\" sizes=\"auto, (max-width: 810px) 100vw, 810px\" \/><\/p>\n<div data-pm-slice=\"1 4 []\" data-en-clipboard=\"true\">&#8212; There was card sorting to improve IA, and facilitate better customer decisions<\/div>\n<ul>\n<li>\n<div>The UX team had a different priority from just visual polish and graphical presentation<\/div>\n<\/li>\n<li>\n<div>There was a need for effective wayfinding to engage with an action<\/div>\n<ul>\n<li>\n<div>Card-sort known to facilitate such a process<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1741\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu15-300x171.png\" alt=\"\" width=\"833\" height=\"475\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu15-300x171.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu15-768x437.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu15-600x341.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu15.png 1438w\" sizes=\"auto, (max-width: 833px) 100vw, 833px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; In UX textbooks, we do have a clear definition of what a card sort is, and what it is most used for<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1742\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16-300x169.png\" alt=\"\" width=\"850\" height=\"479\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16-300x169.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16-1024x577.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16-768x433.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16-600x338.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu16.png 1398w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><\/p>\n<div data-pm-slice=\"1 4 []\" data-en-clipboard=\"true\">&#8212; But let&#8217;s look at the underlying language<\/div>\n<ul>\n<li>\n<div>Makes sense to us, but what about a PM who needs to grasp the definitions<\/div>\n<ul>\n<li>\n<div>How can it be translated to business language for the importance of conducting the right activity?<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1743\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17-300x169.png\" alt=\"\" width=\"847\" height=\"477\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17-300x169.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17-1024x576.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17-768x432.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17-600x338.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu17.png 1418w\" sizes=\"auto, (max-width: 847px) 100vw, 847px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; The UX team tried to communicate priorities through a plan for customer interviews and listing out hierarchy in mind<\/div>\n<ul>\n<li>\n<div>But under-estimated impact of three week long plan, which would disrupt engineering sprints<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>&#8212; What wasn&#8217;t considered?<\/div>\n<ul>\n<li>\n<div>From the PM&#8217;s perspective, a single sprint is hard to find solution, and hard to see what value would be delivered through the product document<\/div>\n<\/li>\n<li>\n<div>So what now?<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1744\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18-300x166.png\" alt=\"\" width=\"884\" height=\"489\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18-300x166.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18-1024x566.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18-768x424.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18-600x332.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu18.png 1404w\" sizes=\"auto, (max-width: 884px) 100vw, 884px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Our project leader allowed a second pass, and offered two steps<\/div>\n<ul>\n<li>\n<div>Simplifed &#8220;card sort&#8217; to arrangement of csutomer needs<\/div>\n<\/li>\n<li>\n<div>Card sorting as part of broader research study and impact of decision making<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1745\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19-300x174.png\" alt=\"\" width=\"879\" height=\"510\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19-300x174.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19-1024x595.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19-768x447.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19-600x349.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu19.png 1362w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; Evaluation of button arrangement was driven by assessing\u00a0 needs and counter-evaluations that created un-necessary friction and value lay in simple actions for max number of situations<\/div>\n<ul>\n<li>\n<div>Activity represented value discovery<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1746\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20-300x182.png\" alt=\"\" width=\"879\" height=\"533\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20-300x182.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20-1024x622.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20-768x466.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20-600x364.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu20.png 1262w\" sizes=\"auto, (max-width: 879px) 100vw, 879px\" \/><\/p>\n<p>&nbsp;<\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; So reduced number of buttons from six to two, and provided key contextual cues for buying and editing designs<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1747\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21-300x175.png\" alt=\"\" width=\"907\" height=\"529\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21-300x175.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21-1024x598.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21-768x448.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21-600x350.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu21.png 1326w\" sizes=\"auto, (max-width: 907px) 100vw, 907px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; This led to positive outcome, and resulted in 10% increase in conversion rate<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1748\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22-300x176.png\" alt=\"\" width=\"920\" height=\"540\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22-300x176.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22-1024x600.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22-768x450.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22-600x351.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu22.png 1380w\" sizes=\"auto, (max-width: 920px) 100vw, 920px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Recognize importance of going beyond UX-language and clarify value and relevance, with language as tool for meaningful activity<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1749\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23-300x145.png\" alt=\"\" width=\"910\" height=\"440\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23-300x145.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23-1024x494.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23-768x371.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23-600x290.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu23.png 1396w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; Two tips I got from this experience<\/div>\n<ol>\n<li>\n<div>Translating UX for others is not betrayal of our discipline.<\/div>\n<\/li>\n<li>\n<div>Code-switching is communication tool at the end.<\/div>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1750\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24-300x169.png\" alt=\"\" width=\"900\" height=\"507\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24-300x169.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24-1024x576.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24-768x432.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24-600x337.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu24.png 1394w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212;\u00a0 So reflect on what you will say, and how to express it with a bit more finesse<\/div>\n<ul>\n<li>\n<div>Prototyping and persona to convey a broader meaning<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1751\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25-300x176.png\" alt=\"\" width=\"917\" height=\"538\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25-300x176.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25-1024x600.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25-768x450.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25-600x351.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu25.png 1356w\" sizes=\"auto, (max-width: 917px) 100vw, 917px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Emphasize importance of standard language and reduce communication barriers and insist on correct terms\u00a0when\u00a0 they are used<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1752\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26-300x214.png\" alt=\"\" width=\"924\" height=\"659\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26-300x214.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26-1024x731.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26-768x549.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26-600x429.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu26.png 1050w\" sizes=\"auto, (max-width: 924px) 100vw, 924px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Example of tree test, being perceived as a prototype by the product team<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1753\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27-300x180.png\" alt=\"\" width=\"945\" height=\"567\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27-300x180.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27-1024x614.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27-768x460.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27-600x360.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu27.png 1268w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; For context, our team proposed new sitemap for virtual workspaces, and proposed new architecture for various groups in community, including whether people involved in personal or professional capacity<\/div>\n<ul>\n<li>\n<div>Required intuitive navigation system that took account of unique contexts<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1754\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28-300x174.png\" alt=\"\" width=\"938\" height=\"544\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28-300x174.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28-1024x595.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28-768x446.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28-600x349.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu28.png 1332w\" sizes=\"auto, (max-width: 938px) 100vw, 938px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; First option leveraged existing site architecture and apps to organize info between groups<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1755\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29-300x173.png\" alt=\"\" width=\"955\" height=\"551\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29-300x173.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29-1024x590.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29-768x443.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29-600x346.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu29.png 1374w\" sizes=\"auto, (max-width: 955px) 100vw, 955px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Same architecture, and duplicate manual options, and organize into categories for different groups<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1756\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30-300x173.png\" alt=\"\" width=\"964\" height=\"556\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30-300x173.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30-1024x591.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30-768x443.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30-600x346.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu30.png 1352w\" sizes=\"auto, (max-width: 964px) 100vw, 964px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Listed out all menu options in switchable view through dropdown that applied at site-level<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1757\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31-300x165.png\" alt=\"\" width=\"945\" height=\"520\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31-1024x564.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31-768x423.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31-600x331.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu31.png 1394w\" sizes=\"auto, (max-width: 945px) 100vw, 945px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Between UX and Product, option 2 was hard to scale, so it was discarded<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1758\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32-300x159.png\" alt=\"\" width=\"951\" height=\"504\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32-300x159.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32-1024x543.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32-768x407.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32-600x318.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu32.png 1380w\" sizes=\"auto, (max-width: 951px) 100vw, 951px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Between Option 1 and 3, hard to choose which one, and unsure if they would appreciate separation of info in switchable views<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1759\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33-300x173.png\" alt=\"\" width=\"942\" height=\"543\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33-300x173.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33-1024x591.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33-768x443.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33-600x346.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu33.png 1408w\" sizes=\"auto, (max-width: 942px) 100vw, 942px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; When customers invited to new virtual spaces, they might information that they might not own, but which team might<\/div>\n<ul>\n<li>\n<div>Our concern was that this navigation could cause confusion<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1760\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34-300x167.png\" alt=\"\" width=\"929\" height=\"517\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34-300x167.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34-1024x569.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34-768x427.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34-600x333.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu34.png 1404w\" sizes=\"auto, (max-width: 929px) 100vw, 929px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; So the product and UX evaluated cons and pros of both options<\/div>\n<ul>\n<li>\n<div>Thought of compromised design of using Option 1 for shared assets and Option 3 for gated assets<\/div>\n<\/li>\n<li>\n<div>This abstract proposal would be hard to validate with existing data<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>&#8212; In addition, timeline was tight<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1761\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35-300x172.png\" alt=\"\" width=\"937\" height=\"537\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35-300x172.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35-1024x588.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35-768x441.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35-600x344.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu35.png 1300w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; To initiate process, we conducted a tree test for users to see how they found correct asset with Option 1 and Option 3<\/div>\n<ul>\n<li>\n<div>Could then evalutate for figuring out site structure<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1762\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36-300x168.png\" alt=\"\" width=\"952\" height=\"533\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36-300x168.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36-1024x573.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36-768x430.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36-600x336.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu36.png 1322w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; Needed to level-set expectation for what team was reponsible for, and gap between tree test and prototype an<\/div>\n<ul>\n<li>\n<div>Prototype focused on end-solution, while tree-test focused on navigation<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1763\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37-300x188.png\" alt=\"\" width=\"953\" height=\"597\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37-300x188.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37-1024x641.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37-768x481.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37-600x376.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu37.png 1236w\" sizes=\"auto, (max-width: 953px) 100vw, 953px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; As a result, we observed high success rate for Option 3, and reached agreement on type of artifact responsible for delivering and what not to use<\/div>\n<ul>\n<li>\n<div>This helped us start similar positions<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1764\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu38-300x217.png\" alt=\"\" width=\"788\" height=\"570\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu38-300x217.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu38-768x555.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu38-600x433.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu38.png 908w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/p>\n<div data-pm-slice=\"1 3 []\" data-en-clipboard=\"true\">&#8212; Tempting to sound new and innovative, and language adds prestige<\/div>\n<ul>\n<li>\n<div>For opportunity to leverage well established language for wider audience, stay with standard for a little longer<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1765\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39-300x146.png\" alt=\"\" width=\"785\" height=\"382\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39-300x146.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39-1024x498.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39-768x373.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39-600x292.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu39.png 1366w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; And be willing to teach others user language, as there is a significant overlap in skills, to learn and speak correct language<\/div>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\"><\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1766\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40-300x165.png\" alt=\"\" width=\"811\" height=\"446\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40-300x165.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40-1024x563.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40-768x423.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40-600x330.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu40.png 1356w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; So when I shifted from designing for transportaiton, to e-commerce<\/div>\n<ul>\n<li>\n<div>I was shifting my language from safety to growth<\/div>\n<\/li>\n<li>\n<div>This allowed me to improve my performance, and gain influence<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>&#8212; Changing a language helps us think like business owner<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1767\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41-300x154.png\" alt=\"\" width=\"875\" height=\"449\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41-300x154.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41-1024x525.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41-768x394.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41-600x308.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu41.png 1388w\" sizes=\"auto, (max-width: 875px) 100vw, 875px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Finally, I&#8217;ll ask you to notice wheich languages are being used and which ones are not<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1768\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42-300x164.png\" alt=\"\" width=\"882\" height=\"482\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42-300x164.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42-1024x560.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42-768x420.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42-600x328.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu42.png 1350w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; And ask if any language has been forgotten?<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1769\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43-300x170.png\" alt=\"\" width=\"896\" height=\"508\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43-300x170.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43-1024x579.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43-768x435.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43-600x340.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu43.png 1336w\" sizes=\"auto, (max-width: 896px) 100vw, 896px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; And can new language standards surpass what existed in the past?<\/div>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1770\" src=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44-300x181.png\" alt=\"\" width=\"893\" height=\"539\" srcset=\"https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44-300x181.png 300w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44-1024x617.png 1024w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44-768x463.png 768w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44-600x362.png 600w, https:\/\/rm-media.nyc3.digitaloceanspaces.com\/wp-content\/uploads\/sites\/27\/2023\/11\/tu44.png 1204w\" sizes=\"auto, (max-width: 893px) 100vw, 893px\" \/><\/p>\n<div data-pm-slice=\"1 1 []\" data-en-clipboard=\"true\">&#8212; Thank you. Any questions?<\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n<div>Q&amp;A<\/div>\n<div><\/div>\n<ol>\n<li>\n<div>Did you something beside card sorts for grasping customer value?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Yes, broader ongoing studies to look at initiatives, and seeing parallel with different forms for different decision making<\/div>\n<div><\/div>\n<ol start=\"2\">\n<li>\n<div>What tool using to present?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Used Figjam<\/div>\n<div><\/div>\n<div><\/div>\n<ol start=\"3\">\n<li>\n<div>Evaluate level of effort for hypothetical reward?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; When doing evaluation, evaluate level of effort and what it needs for discovery, to make sure solution and discovery taken into account in a similar way,<\/div>\n<ul>\n<li>\n<div>Successful framing of problem space and what solutions are viable<\/div>\n<\/li>\n<li>\n<div>Product people are always budgeting resources and need to measure away potential impact<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"4\">\n<li>\n<div>Expecting 10% conversion lift or suprised?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Yes, part of key metrics we were monitoring<\/div>\n<div><\/div>\n<div>&#8212; But in general you want to do something in small scale to get accurate projection on participation<\/div>\n<ul>\n<li>\n<div>Start small and learn as you go<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"5\">\n<li>\n<div>Making case for learning other languages, but should we expect PMs to make the same effort for us?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Good question, and my thinking is not to expect the effort on behalf of the PM, but to still make effort to speak product language<\/div>\n<ul>\n<li>\n<div>Regardless of role played, people will appreciate<\/div>\n<\/li>\n<li>\n<div>Be liberal in what you accept, but strict in what you admit<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"6\">\n<li>\n<div>Good ways to document translation and clarity of terminology? Playbooks, or glossary?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Many approaches, but I can recommend training a machine learning model<\/div>\n<ul>\n<li>\n<div>Simplest approach is that of a training doc, and variants introduced into it, and having maintainable way to keep it going<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"7\">\n<li>\n<div>Seems like UI polish and usability evaluation require different levels of effort? How do we increase sophistication of UX effort?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Varies depending on design culture<\/div>\n<ul>\n<li>\n<div>Positive impact on business, take on ownership and sell UX solution<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<ol start=\"8\">\n<li>\n<div>Connecting metric to other layers of UX like the information architecture?<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>&#8212; Yes, develop understanding of framework where information architecture will require work relative to visual design, and clearly outlining what would be delivered<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8212; Principal designer at custom ink and I&#8217;m here to focus on translating terms into business context &nbsp; &#8212; I create custom products to promote deep engagmeent with communities, and have seen how language plays key role in alignment with disciplines Soft skills essential for a strong design voice &nbsp; &#8212; Why is it important [&hellip;]<\/p>\n","protected":false},"author":334,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"class_list":["post-1509","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/pages\/1509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/users\/334"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/comments?post=1509"}],"version-history":[{"count":4,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/pages\/1509\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/pages\/1509\/revisions\/1801"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/design-in-product\/wp-json\/wp\/v2\/media?parent=1509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}