{"id":572,"date":"2022-03-31T22:08:21","date_gmt":"2022-03-31T22:08:21","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/?post_type=sessions&#038;p=572"},"modified":"2022-12-12T03:27:19","modified_gmt":"2022-12-12T03:27:19","slug":"creating-a-basis-for-change-scaling-design-maturity","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/sessions\/creating-a-basis-for-change-scaling-design-maturity\/","title":{"rendered":"Creating a Basis for Change: Scaling Design Maturity"},"content":{"rendered":"<p>In large organizations, design is often sparse or intentionally decentralized in a way that places it subservient to Product and Engineering\u2014and ultimately limits its potential for impact.<\/p>\n<p>Knowing that, is it possible to create a basis for change? How might we address the decentralization of design with the goal of increasing design maturity and producing better outcomes? How can we apply the design process organization-wide and across silos?<\/p>\n<p>In this session, Jess Greco will discuss how the team at Mastercard is approaching change management through the lens of:<\/p>\n<ul>\n<li>Individuals and their needs<\/li>\n<li>The organization and its needs<\/li>\n<li>Efforts to align those two sets of needs<\/li>\n<\/ul>\n<p>Jess will also share results of Mastercard\u2019s experimental Customer Experience Design Guild; investments in Learning &amp; Development; and Guild-wide efforts to reframe how the organization views the practices and processes that support human-centered design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In large organizations, design is often sparse or intentionally decentralized in a way that places it subservient to Product and Engineering\u2014and ultimately limits its potential for impact. Knowing that, is it possible to create a basis for change? How might we address the decentralization of design with the goal of increasing design maturity and producing [&hellip;]<\/p>\n","protected":false},"author":1485,"featured_media":752,"template":"","session-theme":[20],"session-type":[16],"rm-permissions":[24],"event-type":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Creating a Basis for Change: Scaling Design Maturity - Design at Scale 2022<\/title>\n<meta name=\"description\" content=\"In large organizations, design is often sparse or intentionally decentralized in a way that places it subservient to Product and Engineering\u2014and ultimately limits its potential for impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/sessions\/creating-a-basis-for-change-scaling-design-maturity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creating a Basis for Change: Scaling Design Maturity - 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