{"id":1525,"date":"2022-06-01T20:29:08","date_gmt":"2022-06-01T20:29:08","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/?post_type=sessions&p=1525"},"modified":"2022-06-10T19:12:30","modified_gmt":"2022-06-10T19:12:30","slug":"how-to-empower-your-designers-to-do-good-research-and-why-you-want-to-2","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/sessions\/how-to-empower-your-designers-to-do-good-research-and-why-you-want-to-2\/","title":{"rendered":"How to Empower Your Designers to Do Good Research \u2013 And Why You Want To"},"content":{"rendered":"

Designers are the driving force in today\u2019s user research landscape. In this workshop, Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage that enhances the customer experience when you embed research into your process. Learn how design teams can use the tools and methodologies of trained researchers so the whole company benefits from a collaborative and repeatable approach to research.<\/p>\n","protected":false},"excerpt":{"rendered":"

Designers are the driving force in today\u2019s user research landscape. In this workshop, Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage that enhances the customer experience when you embed research into your process. Learn how design teams can use the tools and methodologies of trained researchers so […]<\/p>\n","protected":false},"author":1485,"featured_media":0,"template":"","session-theme":[],"session-type":[17],"rm-permissions":[],"event-type":[],"acf":[],"yoast_head":"\nHow to Empower Your Designers to Do Good Research \u2013 And Why You Want To - Design at Scale 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2022\/sessions\/how-to-empower-your-designers-to-do-good-research-and-why-you-want-to-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Empower Your Designers to Do Good Research \u2013 And Why You Want To - Design at Scale 2022\" \/>\n<meta property=\"og:description\" content=\"Designers are the driving force in today\u2019s user research landscape. In this workshop, Prayag Narula, CEO & Co-Founder of Marvin, will discuss how good design is a competitive advantage that enhances the customer experience when you embed research into your process. 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