{"id":2257,"date":"2021-06-11T13:33:34","date_gmt":"2021-06-11T13:33:34","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/?page_id=2257"},"modified":"2021-06-11T13:33:34","modified_gmt":"2021-06-11T13:33:34","slug":"design-at-scale-2021-unleashing-swarm-creativity-to-solve-enterprise-challenges-surya-vanka","status":"publish","type":"page","link":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/design-at-scale-2021-unleashing-swarm-creativity-to-solve-enterprise-challenges-surya-vanka\/","title":{"rendered":"Design at Scale 2021-Unleashing Swarm Creativity to Solve Enterprise Challenges (Surya Vanka)"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2259\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s1-300x175.png\" alt=\"\" width=\"1064\" height=\"624\" \/><\/p>\n<div>\u2014&gt; Hello, and what a fantastic conference and thank you to all the organizers and speakers<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; In the next 25 minutes I want to share with you what I think is something new in world of design<\/div>\n<ul>\n<li>\n<div>It\u2019s the coming together of design thinking and swarm behaviors, into swarm creativity<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; I will take you through a method called design swarms<\/div>\n<ul>\n<li>\n<div>The purpose of design is to create just world for all and there are \u00a0severe societal changes that benefit from designers<\/div>\n<\/li>\n<li>\n<div>There are eight billion on planet earth and I\u2019m amazed by the creative talent available<\/div>\n<\/li>\n<li>\n<div>Key to this is bringing together swarm behaviors and design thinking, by having people swarm together to build design solutions such as:<\/div>\n<ul>\n<li>\n<div>Reducing homelessness<\/div>\n<\/li>\n<li>\n<div>Empowering refugees<\/div>\n<\/li>\n<li>\n<div>Distributing vaccines<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<li>\n<div>We will help communities come up with co-creation techniques, and designing a future for us all<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2260\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-300x154.png\" alt=\"\" width=\"992\" height=\"509\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-300x154.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-1024x526.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-768x394.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-1536x788.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2-600x308.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s2.png 1742w\" sizes=\"(max-width: 992px) 100vw, 992px\" \/><\/p>\n<div>\u2014&gt; What I shared was design swarm approaches used for social impact purposes, so let\u2019s now discuss the impact on enterprise<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Goal to have learned from lessons I\u2019ve taken from social impact swarms and applying them to the enterprise level<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Here\u2019s the roadmap<\/div>\n<ul>\n<li>\n<div>I\u2019ll explain the concept of design swarms<\/div>\n<\/li>\n<li>\n<div>12 learnings from 100+ swarms<\/div>\n<\/li>\n<li>\n<div>I\u2019ll list 5 tips to adopt swarm creativity, with a few minutes left for conversation<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2261\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-300x168.png\" alt=\"\" width=\"1036\" height=\"580\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-300x168.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-1024x572.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-768x429.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-1536x858.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3-600x335.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s3.png 1686w\" sizes=\"(max-width: 1036px) 100vw, 1036px\" \/><\/p>\n<div>\u2014&gt; Already used in several enterprise sized orgs<\/div>\n<ul>\n<li>\n<div>When solving problems in enterprise, sensitive IP, so won\u2019t share that work<\/div>\n<\/li>\n<li>\n<div>Will share work from social impact and education<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; Social impact is more relevant, since minimal resources encourage us to be inventive<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; But I\u2019ll begin with a bit of enterprise context<\/div>\n<ul>\n<li>\n<div>I used to be the director of UX at Microsoft<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2262\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s4-300x199.png\" alt=\"\" width=\"1086\" height=\"724\" \/><\/p>\n<div>\u2014&gt; Initial the design capacity at Microsoft was immature<\/div>\n<ul>\n<li>\n<div>There was a super-powerful Windows mobile phone, but had poor design impact<\/div>\n<\/li>\n<li>\n<div>Microsoft was focused on technology\/business but not the experience<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2293\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-300x174.png\" alt=\"\" width=\"1028\" height=\"596\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-300x174.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-1024x593.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-768x444.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-1536x889.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro-600x347.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4micro.png 1790w\" sizes=\"(max-width: 1028px) 100vw, 1028px\" \/><\/p>\n<div>\u2014&gt; Ten years later, Microsoft became a design leader, and I saw the change happen<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; I had opportunity to drive transformation, and what was core to transformation was really embedding design thinking process at scale within the company<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2263\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s6-300x171.png\" alt=\"\" width=\"1022\" height=\"586\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s6-300x171.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s6-600x343.png 600w\" sizes=\"(max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<div>\u2014&gt; An example of design thinking is the Double Diamond process, but challenge was how do you scale design thinking in massive company that has 120,000 people<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; And within that company, the designers are a minority, with one 1 designer for 43 developers<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2264\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-300x170.png\" alt=\"\" width=\"1015\" height=\"575\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-300x170.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-1024x580.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-768x435.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-1536x870.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8-600x340.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s8.png 1754w\" sizes=\"(max-width: 1015px) 100vw, 1015px\" \/><\/p>\n<div>\n<div>\u2014&gt; Key learning was that we needed to understand design fluency vs design literates who could participate in the process, and making sure people had working knowledge of design<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; This would allow the design work to move forward<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2265\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s9-300x162.png\" alt=\"\" width=\"1030\" height=\"556\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s9-300x162.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s9-768x416.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s9-600x325.png 600w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/p>\n<div>\u2014&gt; Through ten year process, we were able to capture creativity within company employees and aligning it with a design scaffold, \u00a0scaling empathy and design practices across the company itself<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; This was a successful story, and there are two parts in building products<\/div>\n<ol>\n<li>\n<div>Empathy and Going Deep<\/div>\n<\/li>\n<li>\n<div>Moving Fast<\/div>\n<\/li>\n<\/ol>\n<div><\/div>\n<div>\u2014&gt; Now important to take this method and move fast<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; A shift happened with the change of CEO to Satya Nadella, who wanted to focus on building the design muscle of the company<\/div>\n<div><\/div>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2266\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s11-300x181.png\" alt=\"\" width=\"982\" height=\"596\" \/><\/p>\n<div>\u2014&gt; Our group was asked to build a company wide hackathons were anyone from any division in Microsoft could participate in Hackathons<\/div>\n<ul>\n<li>\n<div>Everyone could participate<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; Transformational moment for me as a designer, with 11,000 employees working together on big challenges<\/div>\n<ul>\n<li>\n<div>As of last year 24,000 employees worked on these Hackathons<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; Transformation he saw in bringing new behaviors as people began to swarm on problems<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2267\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s12-300x167.png\" alt=\"\" width=\"1005\" height=\"563\" \/><\/p>\n<div>\u2014&gt; Many exemplary projects like iGaze, where team worked to provide dignity for someone who had ALS<\/div>\n<ul>\n<li>\n<div>In short time, created a working solution by swarming on the problem<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; Found that things that came together had autonomy, creativity, clarity, and a sense of self-organization<\/div>\n<ul>\n<li>\n<div>Emergence of hidden leaders happened<\/div>\n<\/li>\n<li>\n<div>There was an ability to go really deep into an issue, while moving fast at the same time<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; I saw the power of swarm behaviors and design thinking coming together<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2268\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s13-300x169.png\" alt=\"\" width=\"976\" height=\"553\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s13-300x169.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s13-768x434.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s13-1536x868.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s13-600x339.png 600w\" sizes=\"(max-width: 976px) 100vw, 976px\" \/><\/p>\n<div>\u2014&gt; But would the work at the Hackathons be applied to the VUCA world that we live in, and its complexity?<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Many things are happening with many local and global problems<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; All need urgency and demand creativity, with little design capability going around<\/div>\n<ul>\n<li>\n<div>So how do we make it available?<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2269\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-300x148.png\" alt=\"\" width=\"977\" height=\"482\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-300x148.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-1024x504.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-768x378.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-1536x756.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14-600x295.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s14.png 1610w\" sizes=\"(max-width: 977px) 100vw, 977px\" \/><\/p>\n<div>\u2014&gt; Can we tap into creativity across all humans and to make a dent<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; I had a hypothesis: Can we activate billions of minds, and apply them to thousands of wicked problems and activate humans creativity at scale<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2270\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s15-300x152.png\" alt=\"\" width=\"1107\" height=\"561\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s15-300x152.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s15-768x388.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s15-600x303.png 600w\" sizes=\"(max-width: 1107px) 100vw, 1107px\" \/><\/p>\n<div>\u2014&gt; But how to do this?<\/div>\n<ul>\n<li>\n<div>As designer, it took me seven years of training, so how do you train people across the world in design thinking?<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; Traveling in Australia, I came across a solution<\/div>\n<ul>\n<li>\n<div>I was viewing the oldest civilization on planet earth, around the Sacred Rock Uluru<\/div>\n<\/li>\n<li>\n<div>This civilization didn\u2019t have a written language, only a visual and spoken language<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2271\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s16-300x169.png\" alt=\"\" width=\"1099\" height=\"623\" \/><\/p>\n<div>\u2014&gt; The surface of Uluru is covered in graphics, and these graphics served as narratives to perpetuate and negotiate culture<\/div>\n<ul>\n<li>\n<div>So I thought about turning design into process graphics<\/div>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2272\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-300x134.png\" alt=\"\" width=\"1093\" height=\"488\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-300x134.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-1024x458.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-768x343.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-1536x687.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17-600x268.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s17.png 1744w\" sizes=\"(max-width: 1093px) 100vw, 1093px\" \/><\/p>\n<div>\u2014&gt; I developed shared process maps that people could go through process by stepping through the stpes<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; People with zero design experience could use the maps to solve problems in their own lives<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2273\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-300x174.png\" alt=\"\" width=\"1072\" height=\"622\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-300x174.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-1024x594.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-768x445.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-1536x891.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18-600x348.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s18.png 1762w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/><\/p>\n<div>\u2014&gt; Validated this process in Seattle, in the context of relieving the homelessness crisis there<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Worked with women\u2019s shelter to work on the issue with designers and the process maps<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2274\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-300x168.png\" alt=\"\" width=\"1077\" height=\"603\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-300x168.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-1024x574.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-768x430.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-1536x861.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19-600x336.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s19.png 1806w\" sizes=\"(max-width: 1077px) 100vw, 1077px\" \/><\/p>\n<p>\u2014&gt; Ran the process in many different places in context ranging from water scarcity to ocean health<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2275\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-300x172.png\" alt=\"\" width=\"1172\" height=\"673\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-300x172.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-1024x587.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-768x440.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-1536x881.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20-600x344.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s20.png 1688w\" sizes=\"(max-width: 1172px) 100vw, 1172px\" \/><\/p>\n<p>\u2014&gt; With that background let\u2019s jump into the 12 learnings I gained from the experience<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2276\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22-300x154.png\" alt=\"\" width=\"1169\" height=\"600\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22-300x154.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22-1024x525.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22-768x393.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22-600x307.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s22.png 1460w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/p>\n<div>\u2014&gt; Learning 1: We learn design through complex maps, but we can also step through a problem by focusing on what\u2019s next<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2277\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s23-300x141.png\" alt=\"\" width=\"1124\" height=\"532\" \/><\/p>\n<div>\u2014&gt; I found the process maps turned rich design knowledge and externalize it<\/div>\n<ul>\n<li>\n<div>\u00a0Power was given to the maps<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; People can move through process without being experts<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2278\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25-300x118.png\" alt=\"\" width=\"999\" height=\"393\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25-300x118.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25-1024x402.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25-768x301.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25-600x235.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s25.png 1520w\" sizes=\"(max-width: 999px) 100vw, 999px\" \/><\/p>\n<p>\u2014&gt; At beginning when creating maps, we found we had to keep adapting maps to each process, but realized single map couldn\u2019t apply to different problems<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2279\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s26-300x194.png\" alt=\"\" width=\"1019\" height=\"659\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s26-300x194.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s26-1024x661.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s26-768x496.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s26-600x387.png 600w\" sizes=\"(max-width: 1019px) 100vw, 1019px\" \/><\/p>\n<div>\u2014&gt; So we turned maps into a lego kit of maps to allow<\/div>\n<ul>\n<li>\n<div>Experimentation in the middle<\/div>\n<\/li>\n<li>\n<div>Can work with just as few as three maps<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; This was a modular process that could be used by someone with no background in design<\/div>\n<div><\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2280\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28-300x130.png\" alt=\"\" width=\"1103\" height=\"478\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28-300x130.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28-1024x445.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28-768x333.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28-600x261.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s28.png 1520w\" sizes=\"(max-width: 1103px) 100vw, 1103px\" \/><\/p>\n<div>\u2014&gt; Maps with consistent structure increased clarity and velocity<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Maps needed entry and exit points<\/div>\n<ul>\n<li>\n<div>Predictable activity length (10-30 minutes)<\/div>\n<\/li>\n<li>\n<div>They needed to embody the designer mindset<\/div>\n<\/li>\n<li>\n<div>Advantage of being able to \u00a0\u201clearn, do, and share&#8221;<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2281\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s29-300x131.png\" alt=\"\" width=\"1136\" height=\"500\" \/><\/p>\n<div>\u2014&gt; We fond having multiple teams working together, raised each other up while doing the work<\/div>\n<p>&nbsp;<\/p>\n<div><\/div>\n<div>\u2014&gt; This happened in physical spaces, as well as digitally with digital whiteboards and breakout rooms<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2282\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s30-300x139.png\" alt=\"\" width=\"1236\" height=\"577\" \/><\/p>\n<p>\u2014&gt; Different ages, experiences, roles, makes a huge difference in how quickly solutions can be applied<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2283\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s31-300x127.png\" alt=\"\" width=\"1188\" height=\"507\" \/><\/p>\n<div>\u2014&gt; Good problem statements lead to good results<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Framework involved with<\/div>\n<ul>\n<li>\n<div>Aspirational mindset<\/div>\n<\/li>\n<li>\n<div>Backcasting approach to move into preferred approach<\/div>\n<\/li>\n<li>\n<div>Defining team challenges and deliverables<\/div>\n<\/li>\n<\/ul>\n<div><\/div>\n<div>\u2014&gt; This makes all the difference<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2284\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32-300x142.png\" alt=\"\" width=\"1202\" height=\"569\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32-300x142.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32-1024x485.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32-768x364.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32-600x284.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s32.png 1414w\" sizes=\"(max-width: 1202px) 100vw, 1202px\" \/><\/p>\n<p>\u2014&gt; We found it useful to consistently enforce swam behavior information<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2285\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s33-300x126.png\" alt=\"\" width=\"1321\" height=\"555\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s33-300x126.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s33-1024x429.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s33-768x322.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s33-600x251.png 600w\" sizes=\"(max-width: 1321px) 100vw, 1321px\" \/><\/p>\n<div>\u2014&gt; Flexible systems could drive better design outcomes<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Example of Mexican City Earthquake, where we found that tapping into visual skill could happen quickly, and language didn\u2019t pose a barrier<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; We used the primacy of visual results to drive our work<\/div>\n<ul>\n<li>\n<div>Also applied techniques in India with similar success<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; A flexible scaffold unleashed people&#8217;s power<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2286\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34-300x154.png\" alt=\"\" width=\"1159\" height=\"595\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34-300x154.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34-1024x525.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34-768x394.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34-600x308.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s34.png 1322w\" sizes=\"(max-width: 1159px) 100vw, 1159px\" \/><\/p>\n<p>\u2014&gt; Example of combining hybrid of physical and digital spaces in Sierra Leone that made the most of limited digital resources, provided both scale and reach<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2287\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s35-300x153.png\" alt=\"\" width=\"1132\" height=\"581\" \/><\/p>\n<div>\u2014&gt; We use a lot of templating in design, from an idea page, to moving from creation to selection tasks<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Embedding knowledge in conversation design is another way to empower participants<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2288\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s36-300x127.png\" alt=\"\" width=\"1036\" height=\"442\" \/><\/p>\n<div>\u2014&gt; We used to embed research with things like empathy walls, and have started mimicing the approach with digital process maps<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Knowledge embedded in working surface lets teams unpack the knowledge<\/div>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2289\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-300x114.png\" alt=\"\" width=\"1008\" height=\"383\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-300x114.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-1024x389.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-768x292.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-1536x584.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37-600x228.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s37.png 1594w\" sizes=\"(max-width: 1008px) 100vw, 1008px\" \/><\/p>\n<div>\u2014&gt; Online swarms have surprising intimacy,<\/div>\n<ul>\n<li>\n<div>Initially I thought it would be hard<\/div>\n<\/li>\n<li>\n<div>But online, I can look into everyone\u2019s eyes in way that I can\u2019t with limited physical rooms that can\u2019t dynamically change<\/div>\n<ul>\n<li>\n<div>Bodies are also fully transparent<\/div>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2294\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4twelve-300x165.png\" alt=\"\" width=\"1083\" height=\"599\" \/><\/p>\n<p>\u2014&gt; I don\u2019t expect you to learn all these things, but I want you to grasp the main points of these tips<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2295\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-300x170.png\" alt=\"\" width=\"1054\" height=\"597\" srcset=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-300x170.png 300w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-1024x580.png 1024w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-768x435.png 768w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-1536x871.png 1536w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms-600x340.png 600w, https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4designswarms.png 1676w\" sizes=\"(max-width: 1054px) 100vw, 1054px\" \/><\/p>\n<div>\u2014&gt; For enterprise frame you also, have lots of creative capacity not tapped by the organization<\/div>\n<ul>\n<li>\n<div>Only 15% of people in orgs are involved in creative work<\/div>\n<\/li>\n<li>\n<div>We can tap into creative swarms behaviors<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2290\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s40-300x181.png\" alt=\"\" width=\"1099\" height=\"667\" \/><\/p>\n<div>\u2014&gt; So here are five pieces of advice to follow:<\/div>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<div>Embrace Diversity inside and outside the org firewall<\/div>\n<\/li>\n<li>\n<div>Lean into the hardest problems the enterprise is facing<\/div>\n<\/li>\n<li>\n<div>Use multiple concurrent teams, to activate power of swarms<\/div>\n<\/li>\n<li>\n<div>Empower self-organization, and boosting leaders in the organization<\/div>\n<\/li>\n<li>\n<div>If you think in systems, you can scale up and down<\/div>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2291\" src=\"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-content\/uploads\/sites\/5\/2021\/06\/das2d4s41-300x143.png\" alt=\"\" width=\"952\" height=\"457\" \/><\/p>\n<p>\u2014&gt; Anyone interested in facilitating swarm can go to a workshop on July or August 2021<\/p>\n<p>&nbsp;<\/p>\n<div>Q&amp;A<\/div>\n<div><\/div>\n<ol>\n<li>\n<div>What\u2019s the role of a professional designer for teams using these maps?<\/div>\n<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Key when thinking of facilitator is the new role for designer, as being those who unleash broad human creativity<\/div>\n<p>&nbsp;<\/p>\n<div>\u2014&gt; Sweet spot is between 24 and 36 participant, with skilled participants going further up<\/div>\n<ul>\n<li>\n<div>Assistant facilitators for every 40 people, and can go up to 200 popes<\/div>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u2014&gt; Hello, and what a fantastic conference and thank you to all the organizers and speakers &nbsp; \u2014&gt; In the next 25 minutes I want to share with you what I think is something new in world of design It\u2019s the coming together of design thinking and swarm behaviors, into swarm creativity \u2014&gt; I will [&hellip;]<\/p>\n","protected":false},"author":334,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/pages\/2257"}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/users\/334"}],"replies":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/comments?post=2257"}],"version-history":[{"count":5,"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/pages\/2257\/revisions"}],"predecessor-version":[{"id":2417,"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/pages\/2257\/revisions\/2417"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/design-at-scale-2021\/wp-json\/wp\/v2\/media?parent=2257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}