Scaling Design Capabilities at BBVA Through a Self-service Design Model

The design team at BBVA Mexico, with more than 170 designers, has the challenge of bringing design to the 600+ projects the organization works on at any given time for them to better achieve the goals of each project in a user-centered way. Because of the limited capacity of the design team, this meant that many projects with design needs were left unattended, managing to solve their needs with whatever resources they had at hand.

To address this, Design at Scale was born, an initiative that aims to develop design capabilities in BBVA, through tools, processes and coaching that helps teams that meet certain criteria to work under a self-management model.

Through their talk Nora and Giovanna will share their journey in implementing Design at Scale at BBVA.