Scaling design is hard. Scaling design across an established enterprise with more than a century of history and a global workforce of over 70,000 non-designers is even harder. To scale design at that level, you need to anchor people’s identity in design: that’s the power of community. Communities bring people together around a shared vision and purpose. By embracing community, you can create more scalable, human-centered experiences regardless of your industry, location, or design expertise. I’m excited to share what I’ve learned building and scaling ExxonMobil’s Design Community and share how you can do the same.
Attend Civic Design 2021, a new Rosenfeld Media conference astride the intersection of design and the public sector.