Making design simple in siloed and dated governmental organization with a baggage of tradition and slumped public reception is not an easy task. This talk presents a case study transforming a large government-regulated gambling monopoly from the product-driven world of the past into the emergent and rapidly shifting markets where the customer is placed front and center. How to refresh an organization without causing more obstacles? Organizing for continuous learning and allowing natural competence development can be achieved with reviewing the foundations of the business model and design organization. This talk presents solutions from the presented case study.