Businesses typically view UX design as a tactical activity. More and more, however, companies are turning to UX as a source of strategic growth. As they do so, creating a design strategy and aligning it with business goals becomes essential. For many UX designers this represents a new challenge requiring an expanded skill set.
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This course provides a solid background for understanding, building and communicating an effective UX Strategy. Through many examples, hands-on activities, and references to relevant literature, you’ll learn about this emerging field that is critical to the future of UX.
- Critical look at what “strategy” is and isn’t, and why we need UX strategy
- A framework for building a UX strategy and aligning with business goals
- Hands-on exploration of key tools in creating a strategy
- How to effectively communicate and advocate UX strategy