Crafting Metrics for UX Success

  • Most company metrics and analytics miss the most important question: “Does our product work for our users?” By adding meaningful metrics for UX success to a design toolkit, teams are better equipped to measure interactions that are core to the product’s purpose. When relevant metrics are used to inform and support design decisions, the results can be both strategic and persuasive.

    Who this is for

    Our primary audience is made up of managers and practitioners from product design teams. This course also is great for entrepreneurs, intrapraneurs, founders, and innovation team members. The workshop’s content is accessible for all skill levels. Basic understanding of product design terminology and concepts is the only prerequisite knowledge.

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    What you’ll learn

    Participants will learn the components of a successful metric: how to identify clear, specific, actionable, quantitative, and time-based product metrics. The team will identify the key uses of their product, find the best metrics to measure specific user interactions, outline a plan for instrumenting key interfaces and gain the knowledge needed to track these metrics over time.

    Agenda

    1 hr: Welcome, introductions & overview

    • Discussion on current state of metrics in the organization
    • Intro to actionable product-level metrics

    1.5 hr: Identify basic product info

    • Product summary
    • Customer profile
    • Key uses (bonus sketching activity)
    • Features

    1.5 hr: Establish a key metric

    • define metric
    • improve it
    • collaborate with peers
    • repeat x3 to ensure skills

    1.5 hr: Capture the data

    • Intro to instrumentation
    • identify UI interactions (bonus sketching activity)
    • Capture technical needs for UI measures

    30 min: Track over time

    • intro to tracking & examples
    • Create an analog tracking board

    30 min: Communicate with Stakeholders

    • Consolidate artifacts into a cohesive story
    • Collaborate with peers to improve story
    • Draft a communication strategy
    • Draft a stakeholder workshop agenda
    • Assemble a metrics playbook

    30 min: Wrap up + Q&A