Even though usability testing is one of the most effective things you can do to improve any digital product, not much of it gets done. Why? Because people tend to think that it has to be a time consuming process that requires serious expertise and will slow down development.
Actually, the opposite is true: Usability testing–even when done by “amateurs”–almost always provides a wealth of useful, implementable insights that can save development time. And it can be done with very little effort.
With a mix of demonstration, explanation, and hands-on practice (on your own product!), this workshop will teach your team Steve Krug’s formula for doing low cost/no cost testing that’s simple enough to make it a routine part of every project.
And as an added bonus, it gives your team a chance to spend a day asking Steve their questions about testing or any other aspect of usability.
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Who This is For
It’s for everyone involved in creating a digital product–from designers, programmers, and writers, to product managers, stakeholders, and VPs. This includes…
- People who already do testing and want to know more
- People who have never done testing and want to start
- And even people who are never going to do testing themselves but are responsible for hiring, managing, or paying other people to do it.
What You’ll Learn
- What Steve means by “do-it-yourself” usability testing, and why it always works
- What kind of people—and how many—to test with
- What to test, and when to test it
- The art of specifying test tasks
- How to facilitate—when to listen and when to probe
- Rules for test observers
- Why you shouldn’t bother with exit and entrance questions
- How to decide what problems to fix…and actually fix them
- Why you should avoid writing test reports, and what to do instead
- Remote testing methods and tools
- …and much more.
The day tends to be 60% demonstration, explanation, and Q&A, and 40% hands-on practice. This includes…
- A live demo test, so you can see the whole process in detail
- A complete explanation of Steve’s recommended testing method (hint: very simple, very fast, and very cheap)
- Hands-on practice creating your own test tasks and moderating a test on your own site
- Plenty of time to answer questions about testing or any other aspect of usability