Providing information to public transit riders is complex. The information needs to be consistent across touchpoints and channels. Like many old, large organization ours is defined by its silos. When information is inconsistent across channels and touchpoints our organizational silos become apparent. More importantly, inconsistent information causes confusion for transit riders. While we can’t stop maintaining and improving the information in our ‘silos,’ we build bridges across them so that riders get consistent information. This approach requires us to be intentional and patient.