{"id":1515,"date":"2021-12-07T10:30:16","date_gmt":"2021-12-07T15:30:16","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/civic-design-2021\/?post_type=sessions&#038;p=1515"},"modified":"2021-12-17T16:12:08","modified_gmt":"2021-12-17T21:12:08","slug":"human-centered-design-for-engagement-maturing-from-newsletterville-to-personalized-one-to-one-messaging","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/civic-design-2021\/sessions\/human-centered-design-for-engagement-maturing-from-newsletterville-to-personalized-one-to-one-messaging\/","title":{"rendered":"Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging"},"content":{"rendered":"<p>How do you design engaging communications experiences when the audience you serve faces obstacles to connect?<br \/>\nThe National Center for Post-Traumatic Stress Disorder (NCPTSD) strives to provide Veterans with tangible resources and information to help with mental health and seeking treatment. Historically, there\u2019s been a significant portion of the Veteran population NCPTSD has not been able to reach and they needed to better understand their audience\u2019s pain points and how to connect effectively. Over the past two years, we\u2019ve taken a human-centered approach to empathize with and understand the Veteran experience to better reach and communicate with them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you design engaging communications experiences when the audience you serve faces obstacles to connect? The National Center for Post-Traumatic Stress Disorder (NCPTSD) strives to provide Veterans with tangible resources and information to help with mental health and seeking treatment. Historically, there\u2019s been a significant portion of the Veteran population NCPTSD has not been [&hellip;]<\/p>\n","protected":false},"author":1485,"featured_media":0,"template":"","session-theme":[],"session-type":[17],"rm-permissions":[],"event-type":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging - Civic Design 2021<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rosenfeldmedia.com\/civic-design-2021\/sessions\/human-centered-design-for-engagement-maturing-from-newsletterville-to-personalized-one-to-one-messaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging - Civic Design 2021\" \/>\n<meta property=\"og:description\" content=\"How do you design engaging communications experiences when the audience you serve faces obstacles to connect? 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