Join us at Civic Design 2022, November 16-18

Human-Centered Design for Engagement: Maturing from Newsletterville to Personalized, One-to-One Messaging


This Event is Sponsored by

How do you design engaging communications experiences when the audience you serve faces obstacles to connect?
The National Center for Post-Traumatic Stress Disorder (NCPTSD) strives to provide Veterans with tangible resources and information to help with mental health and seeking treatment. Historically, there’s been a significant portion of the Veteran population NCPTSD has not been able to reach and they needed to better understand their audience’s pain points and how to connect effectively. Over the past two years, we’ve taken a human-centered approach to empathize with and understand the Veteran experience to better reach and communicate with them.