The Business Case for Design

A virtual conference produced by Rosenfeld Media

Measuring the Value of User-centered Design Methods and Practices

July 31, 2018 2:00 pm - 2:50 pm

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JD Buckley

Growing concerns related to a changing workforce, globalization, and technology require companies of all sizes to embrace user-centered design. As a result, UX professionals are increasingly fielding requests by executives to quantify the Return on Investment of their efforts. Whether you’re a designer who works in an enterprise or a B2C organization, it’s hard to know where to begin when it comes to determining the ROI of design.

At ADP, a small Fortune 500 enterprise, the UX team took on the arduous task of building a framework to quantify the value of  user-centered design. Along the way, the team learned a lot about the company, the UX profession, and themselves. JD Buckley wil share those lessons and help you:

  • Learn why establishing a benchmark and an index of quantitative UX metrics can be essential to the success for new UX teams
  • Translate UX efforts to executive speak
  • Leverage a UX Measurement initiative as a strategic alignment tool with other departments
  • Learn what ultimately worked and what didn’t