Practical Metrics for Designers
A User-centered Approach to Effectively Measuring and Improving Products
We all know metrics are core to running a business, but designers often struggle to get the user-centered metrics needed to improve products for customers. Using metrics as a design material helps designers capture useful data and create feedback loops for ongoing improvement. This book helps designers define customized, product-specific, quantitative metrics that answer important questions: Is our product working for users? Is it improving over time? Are we able to intentionally move a metric that effectively measures this improvement? In this book, you’ll learn to make measurable improvements in the customer value of your products.
The product was added to your cart