It’s been quite a year here at Rosenfeld Media HQ. Four successful events, two new book imprints, and today, we bring your our seventh title of 2016: Blind Spot: Illuminating the Hidden Value of Business (by Steve Diller, Nathan Shedroff, and Sean Sauber).
It’s fair to say that if you’re in any type of business, you and I continually struggle to gain and strengthen customer loyalty. It’s one of our biggest challenges. But despite decades of books and discussion, we haven’t seen a clear way forward. As with other intractable problems, the best approach is often to pause, step back, and reframe.
And this is where Blind Spot nails it: the authors move us from a mindset of mining our customers for loyalty (and money) to creating sustainable relationships that benefit us both.
Relationships with our customers go beyond traditional values of function and finance. In Blind Spot, you’ll learn to understand and develop premium types of value—emotional, identify, and meaningful—which offer far greater opportunities for creating better relationships.
You’ll also learn a new method for modeling these relationships called the waveline, that Bruce Nussbaum calls “the 21st century replacement for the consumer journey”. Finally, Blind Spot offers a 7-step approach to innovation built upon a foundation of strong and healthy relationships.
As always, I hope you’ll pick up a copy—either from the Two Waves site or Amazon. Blind Spot is, like all of our books, available in a lovely paperback edition, as well as four DRM-free digital formats (PDF, ePUB, MOBI, and DAISY). To your success!