It’s book launch day here at Rosenfeld Media HQ! And somehow, we’ve reached the quarter-century mark: The User’s Journey: Storymapping Products That People Love is our 25th title.
Other fields, like filmmaking, have long understood the importance of narrative structure. In The User’s Journey, Donna Lichaw brings that same line of thinking to UX, and demonstrates how storymapping really can help us design and test just about anything—from landing pages to product strategies.
This last point is no exaggeration. For example, we were carefully following Donna’s advice when we developed last year’s Enterprise UX conference program. Thinking about story arc helped us make sure attendees had energy left over for the conference’s reception after an intense day of presentations.
So, while I’m biased, I really do think you’ll benefit from reading The User’s Journey, regardless of what you’re designing. And, at 160 pages, the book is short and sweet.