{"id":5432,"date":"2025-09-24T14:35:29","date_gmt":"2025-09-24T18:35:29","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/?post_type=speakers&#038;p=5432"},"modified":"2025-09-24T14:35:29","modified_gmt":"2025-09-24T18:35:29","slug":"xenia-viladas","status":"publish","type":"speakers","link":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/people\/xenia-viladas\/","title":{"rendered":"X\u00e8nia Viladas"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Independent consultant with a long trajectory in the business design, service design, and design management fields, which ultimately enables me to provide robust and actionable strategic advice to organizations. I openly prefer working for small and micro firms, including design studios.<\/p>\n<p>Economist and MBA by training, I am a vocational business designer<\/p>\n<p>As an educator, I have been a full-time professor and the chair for Service Design at SCAD (Savannah, GA) between 2014 and 2020.<br \/>\nWhile at SCAD, I managed seven relevant collaborative projects sponsored by Fidelity Investments, HP home printers, Delta Airlines, Philips Healthcare, Disney Imagineering, HEB and P&amp;G, and my students have won important awards in competitions like Red Dot, European Design Awards or IDEA, with projects developed in my classes.<\/p>\n<p>I consider myself to be an expert in corporate strategy and design management, specializing in business design, which nowadays means service design. As such, I have worked for a diversity medium-sized companies and for small design companies willing to reshape their strategy and improve their management skills.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Independent consultant with a long trajectory in the business design, service design, and design management [&hellip;]<\/p>\n","protected":false},"featured_media":5435,"template":"","class_list":["post-5432","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/speakers\/5432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/media\/5435"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/media?parent=5432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}