Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations. He has helped a variety of large and highly-political enterprises make their information more findable, including Caterpillar, PayPal, Ford, AT&T, the Centers for Disease Control, Accenture, and the NCAA. Lou helps his clients with their information challenges at a strategic level\u2014through mentoring their teams, evaluating their designs, beefing up their user research methodologies, and helping them find new talent.<\/p>\n
Lou has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields. Lou is co-author of\u00a0Information Architecture for the World Wide Web<\/em>\u00a0(O\u2019Reilly; 3rd edition 2006) and\u00a0Search Analytics for Your Site<\/em>\u00a0(Rosenfeld Media, 2011), co-founder of the\u00a0Information Architecture Institute<\/a>, and a former columnist for Internet World, CIO, and Web Review magazines.<\/p>\n Lou is also founder of\u00a0Rosenfeld Media<\/a>, the industry\u2019s leading provider of user experience books, training, and other forms of high-level UX expertise. He\u00a0blogs<\/a>\u00a0regularly and tweets @louisrosenfeld even more so.<\/p>\n","protected":false},"excerpt":{"rendered":" Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large […]<\/p>\n","protected":false},"featured_media":88,"template":"","class_list":["post-2040","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/speakers\/2040","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/media\/88"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/media?parent=2040"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}