{"id":4666,"date":"2025-08-13T21:10:07","date_gmt":"2025-08-14T01:10:07","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/?post_type=sessions&#038;p=4666"},"modified":"2025-11-03T13:39:50","modified_gmt":"2025-11-03T18:39:50","slug":"think-global-adapt-local-how-service-design-accelerated-b2b-market-entry-by-6-months","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/sessions\/think-global-adapt-local-how-service-design-accelerated-b2b-market-entry-by-6-months\/","title":{"rendered":"Think global, adapt local: how service design accelerated B2B market entry by 6 months"},"content":{"rendered":"<p>Expanding into diverse European markets, AUTODOC PRO (phygital automotive aftersales service &#8211; digital b2b platform with in-person field support) faced a core challenge: how to scale quickly while adapting to radically different customer needs, digital behaviors, and cultural contexts\u2014without local teams in place. Business stakeholders pushed for speed, but early attempts showed that a one-size-fits-all approach didn\u2019t resonate.<\/p>\n<p>To solve this, I led the creation of a structured, repeatable market entry framework rooted in service design. Working with over 20 cross-functional teams\u2014including business, product, UX, engineering, marketing, and market intelligence\u2014we used JTBD journey mapping, Blue ocean strategy canvas and visual needs mapping to uncover what truly matters to customers in each market. This enabled fast, aligned, and customer-relevant go-to-market strategies, reducing time-to-market by 50% and embedding service design as a business enabler.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Expanding into diverse European markets, AUTODOC PRO (phygital automotive aftersales service &#8211; digital b2b platform with in-person field support) faced a core challenge: how to scale quickly while adapting to radically different customer needs, digital behaviors, and cultural contexts\u2014without local teams in place. Business stakeholders pushed for speed, but early attempts showed that a one-size-fits-all [&hellip;]<\/p>\n","protected":false},"author":219819,"featured_media":0,"template":"","session-theme":[29],"session-type":[24],"rm-permissions":[],"event-type":[],"class_list":["post-4666","sessions","type-sessions","status-publish","hentry","session-theme-theme-2","session-type-conference-session"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/sessions\/4666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/users\/219819"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/media?parent=4666"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/session-theme?post=4666"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/session-type?post=4666"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/rm-permissions?post=4666"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-service-design\/wp-json\/wp\/v2\/event-type?post=4666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}