{"id":1016,"date":"2025-12-03T09:27:00","date_gmt":"2025-12-03T14:27:00","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research\/?post_type=speakers&#038;p=1016"},"modified":"2025-12-03T09:27:00","modified_gmt":"2025-12-03T14:27:00","slug":"kelly-goto","status":"publish","type":"speakers","link":"https:\/\/rosenfeldmedia.com\/advancing-research\/people\/kelly-goto\/","title":{"rendered":"Kelly Goto"},"content":{"rendered":"<p>As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate products and services into their daily lives. Kelly is principal of both gotomedia and gotoresearch \u2014 utilizing a blend of ux research and design to simplify complex experiences from traditional apps to the latest in AI and conversational interfaces. Over the last two decades she has focused her research and design towards this goal; working with clients such as Netflix, Citrix, Hyundai, Target, Sony, VMware, The Mayo Clinic and Livongo to meet the real needs of real people.<\/p>\n<p>Her style and passion make her a popular keynote speaker, instructor and consultant in the UX, service design and CX communities. Her book, Web Redesign 2.0: Workflow That Works, remains a standard for user-centered design principles, is used in corporations and university curricula in 24 languages worldwide.<\/p>\n<p>Now a &#8216;sandwich mom&#8217; living in Seattle with her mom, her two daughters and a new Bernedoodle puppy \u2014 Kelly maintains a balance between keynotes and coffee, devices and disconnecting. Her latest mission? Helping companies and organizations to harness the power of universal design and adaptive experiences to improve health outcomes and help people, regardless of age or ability. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>As an evangelist for design ethnography, Kelly is dedicated to understanding how real people integrate [&hellip;]<\/p>\n","protected":false},"featured_media":1068,"template":"","class_list":["post-1016","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/speakers\/1016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media\/1068"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media?parent=1016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}