{"id":1007,"date":"2025-12-02T13:04:53","date_gmt":"2025-12-02T18:04:53","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research\/?post_type=speakers&#038;p=1007"},"modified":"2026-02-04T11:28:11","modified_gmt":"2026-02-04T16:28:11","slug":"steve-krug","status":"publish","type":"speakers","link":"https:\/\/rosenfeldmedia.com\/advancing-research\/people\/steve-krug\/","title":{"rendered":"Steve Krug"},"content":{"rendered":"<p>Steve Krug (pronounced \u201ckroog\u201d) is best known as the author of <em>Don\u2019t Make Me Think: A Common Sense Approach to Web Usability<\/em>, now in its third edition with over 600,000 copies in print.<\/p>\n<p>Its younger sibling is the usability testing handbook <em>Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems<\/em>.<\/p>\n<p>The books were based on the 25+ years he spent as a usability consultant for a wide variety of clients like Apple, Bloomberg.com, Lexus.com, NPR, and the International Monetary Fund.<\/p>\n<p>His consulting firm, Advanced Common Sense (\u201cjust me and a few well-placed mirrors\u201d) is based in Chestnut Hill, MA.<\/p>\n<p>Steve currently spends most of his time either a) writing, or b) watching old movies on tv (when he really should be writing).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Steve Krug (pronounced \u201ckroog\u201d) is best known as the author of Don\u2019t Make Me Think: [&hellip;]<\/p>\n","protected":false},"featured_media":3645,"template":"","class_list":["post-1007","speakers","type-speakers","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/speakers\/1007","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/speakers"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/types\/speakers"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media\/3645"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media?parent=1007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}