{"id":1151,"date":"2025-12-11T10:33:32","date_gmt":"2025-12-11T15:33:32","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research\/?post_type=sessions&#038;p=1151"},"modified":"2026-03-11T08:43:20","modified_gmt":"2026-03-11T12:43:20","slug":"tiny-team-moonshot-impact-democratizing-research-across-continents","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/advancing-research\/sessions\/tiny-team-moonshot-impact-democratizing-research-across-continents\/","title":{"rendered":"Tiny team, moonshot impact: Democratizing research across continents"},"content":{"rendered":"<p>How does a team of 2.5 researchers support an organisation of 500-1,000 people? And what happens if we give away the last bits of power we have by exposing our craft?<\/p>\n<p>Welcome to ResearchOps 2.0. We&#8217;ve stopped debating democratisation (that&#8217;s so 2022) and started enabling it: tooling, coaching, and confidence at scale.<\/p>\n<p>We moved democratisation from theory to practice and extended our reach. Continuous enablement for teams close to us, plus Innovation Hubs twice-a-year events where teams from across disciplines and continents run their first real studies. These hubs connect us with people we&#8217;d never normally meet and unlock research at a scale that once felt impossible.<\/p>\n<p>With support from our Digital Experience team and VP, we equipped colleagues from ~10 diverse teams to do research\u2014ethically and effectively. The outcome? In one quarter:<\/p>\n<ul>\n<li>500 interviews<\/li>\n<li>250 unmoderated tests<\/li>\n<li>1,700 survey responses<\/li>\n<\/ul>\n<p>Many led by first-time moderators from product, design, and business. This isn&#8217;t about replacing researchers. It&#8217;s about building a research culture so strong that everyone wants in and says, &#8220;Research is cool.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How does a team of 2.5 researchers support an organisation of 500-1,000 people? And what happens if we give away the last bits of power we have by exposing our craft? Welcome to ResearchOps 2.0. We&#8217;ve stopped debating democratisation (that&#8217;s so 2022) and started enabling it: tooling, coaching, and confidence at scale. We moved democratisation [&hellip;]<\/p>\n","protected":false},"author":219819,"featured_media":3572,"template":"","session-theme":[33],"session-type":[25],"rm-permissions":[],"event-type":[],"class_list":["post-1151","sessions","type-sessions","status-publish","has-post-thumbnail","hentry","session-theme-advancing-the-work-if-not-the-role","session-type-conference-session"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/sessions\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/users\/219819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media\/3572"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/session-theme?post=1151"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/session-type?post=1151"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/rm-permissions?post=1151"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/event-type?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}