{"id":1142,"date":"2025-12-11T10:33:32","date_gmt":"2025-12-11T15:33:32","guid":{"rendered":"https:\/\/rosenfeldmedia.com\/advancing-research\/?post_type=sessions&#038;p=1142"},"modified":"2026-03-11T08:44:25","modified_gmt":"2026-03-11T12:44:25","slug":"co-creating-research-enablement-with-your-tech-org-a-case-study","status":"publish","type":"sessions","link":"https:\/\/rosenfeldmedia.com\/advancing-research\/sessions\/co-creating-research-enablement-with-your-tech-org-a-case-study\/","title":{"rendered":"Co-creating research enablement with your tech org: a case study"},"content":{"rendered":"<h3>Challenge we faced<\/h3>\n<ul>\n<li>We\u2019re a small, centralized research team that sits within our organization\u2019s Strategy team. For years, we\u2019ve wanted to invest more in enablement, esepcially for our Technology teams. However, with limited resources and a steady stream of high-priority research requests from executives, we struggled to make progress. <\/li>\n<li>We\u2019d experimented from time to time with enablement efforts, but we hadn\u2019t seen meaningful change in behaviors or research fluency. For example, we built templates, shared them, and put them in our internal knowledge library \u2013 but team members quickly forgot where to find them, and they got lost in the ever-growing library. We gave basic research training to the Design team, but that wasn\u2019t enough to impact the Technology org as a whole \u2013 their Product and Engineering counterparts didn\u2019t share the same context and didn\u2019t buy in. <\/li>\n<li>We knew we needed to become enablers as our company grew and large-scale research questions were increasing, but our past efforts hadn\u2019t been the best use of our limited resources; just focusing on the top priority research had been more impactful than the enablement efforts we\u2019d made thus far.<\/li>\n<\/ul>\n<h3>Signals it was time for a change<\/h3>\n<ul>\n<li>We earned strong executive buy in. After seeing the impact that well-scoped, well-timed research made when led by our team, Tech leadership was ready to have their people dedicate time to it as well. We showed them clear measurable outcomes \u2013 that enabling teams to do research will reduce time-to-impact for our customers, and allow us to scale research impact without significant investment in new headcount.<\/li>\n<p>We had the resources. Leadership buy-in allowed us to invest upfront to roll out enablement efforts at scale. <\/p>\n<li>Other Technology processes were changing at the same time. There was a large initiative to improve our product development lifecycle and implement new related processes. Our research enablement efforts could attach to those and reinforce them, rather than being their own disconnected initiative.<\/li>\n<\/ul>\n<h3>How we\u2019re addressing<\/h3>\n<p>In the past six months, we shifted gears and made a concentrated investment in research enablement across our ~400-person Technology org. This case study shares how Research and Research Operations partnered to build and scale research education, operations, and tooling across Product, Design, and Engineering. In particular, this case study will focus on our design and delivery of multi-day hands-on skill building workshops for the Technology org, and an accompanying research playbook. <\/p>\n<h3>How we\u2019re measuring success<\/h3>\n<p>We measured insights fluency of our Technology organization using a self-assessment survey (~n=175), which we\u2019ll re-administer at the conclusion of our workshop series in January. This will provide clear data on change in knowledge. Also at that time, we\u2019ll be formally evaluating behavior change via usage metrics of our playbooks and templates, usage of Research Office Hours, and Research Support Requests. Lastly, we\u2019ll be evaluating with Technology leadership to gain understanding of new research taking place across their org, and whether and how it\u2019s impacting decision making.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Challenge we faced We\u2019re a small, centralized research team that sits within our organization\u2019s Strategy team. For years, we\u2019ve wanted to invest more in enablement, esepcially for our Technology teams. However, with limited resources and a steady stream of high-priority research requests from executives, we struggled to make progress. We\u2019d experimented from time to time [&hellip;]<\/p>\n","protected":false},"author":219819,"featured_media":3567,"template":"","session-theme":[34],"session-type":[25],"rm-permissions":[],"event-type":[],"class_list":["post-1142","sessions","type-sessions","status-publish","has-post-thumbnail","hentry","session-theme-advancing-research-tools-and-methods","session-type-conference-session"],"acf":[],"_links":{"self":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/sessions\/1142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/types\/sessions"}],"author":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/users\/219819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media\/3567"}],"wp:attachment":[{"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/media?parent=1142"}],"wp:term":[{"taxonomy":"session-theme","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/session-theme?post=1142"},{"taxonomy":"session-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/session-type?post=1142"},{"taxonomy":"rm-permissions","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/rm-permissions?post=1142"},{"taxonomy":"event-type","embeddable":true,"href":"https:\/\/rosenfeldmedia.com\/advancing-research\/wp-json\/wp\/v2\/event-type?post=1142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}