2-day virtual workshop
March 18-19 2024, 8:00am-12:00pm PT
Many UX researchers often rely on familiar qualitative methods such as interviews and usability testing, overlooking the potential benefits of combining these with quantitative methods through triangulation. Depending solely on one set of tools can result in blind spots, limiting researchers’ ability to provide comprehensive insights. This workshop aims to address these challenges by offering insights into:
- When and how to apply quant methods across all phases of product development and within research projects.
- How to supplement qual with quant and triangulate different data sources and methodologies to build a holistic story.
- Leveraging the power of collaboration between researchers and data scientists, and how it can help drive a more data-driven culture across the organization.
Target Audience
Qualitatively-focused UX researchers
Take-aways
- Know when to use quant or mixed methods for a business problem
- Use quant data to supplement qual findings and tell a stronger story
- Converse easily with data science teams and drive conversations for clearer, deeper and more impactful insights
