2-day virtual workshop
June 18 and 20, 2025, 8:00am-12:00pm PT
UX researchers are experiencing increasing pressure to use generative AI in their workflows. But while commercial tool vendors champion AI as a cure-all for research woes, the academic literature–and in-depth, real-world evaluation–tell a more nuanced story. This means researchers must be able to evaluate for themselves where AI can effectively support research (and researchers), where it can’t, and where the human researcher provides unique value.
In this workshop, you’ll learn a framework for vetting AI capabilities, practice it with cutting-edge AI tools, and discover opportunities to evolve the role of research in this new world.
Target Audience
User/UX researchers, market researchers, and people who conduct user/market research
Pre-requisites
Familiarity with fundamental user research methods (interviews, usability tests, surveys, qualitative data analysis).
No prior familiarity with AI is assumed. All tools will be provided.
Take-aways
- Understand the opportunities and execute current, evidence-based best practices for implementing AI within user research
- Have a framework for evaluating AI capabilities in the context of user research, both now and over the next 3-5 years
- Identify emerging opportunities to use AI to augment and expand user research’s capabilities
- Gain experience working directly with the models underlying major commercial research tools, as well as the latest long-context models and AI agents
