Maze

Maze is the user research platform that makes products work for people. Maze empowers any company to build the right products faster by making user insights available at the speed of product development. Maze is trusted by more than 3,000 companies to help them build customer-centric products, and is backed by leading investors including Emergence Capital, Amplify, and Felicis. For more information on Maze, visit www.maze.co and follow @mazedesignhq

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Explore the evolving role of user research as a strategic driver for innovation and business success. This session highlights emerging trends from interviews with research leaders and a global survey of more than 1,000 research and UX professionals, and delves into the democratization of research, AI integration, and prioritization of high-risk problem spaces, while addressing challenges like resource constraints and measuring impact. Featuring real-world examples from leading businesses, in this session you’ll discover how diverse organizations are scaling research, fostering collaboration, and delivering actionable insights to drive user-centric decision-making.