Participatory research and co-design have long been seen as tools for the third sector, yet they hold untapped potential for both the commercial and public sectors. These transformative techniques can unlock richer, more inclusive insights, empowering you to move beyond surface-level knowledge. In a time when the demand for equity and deeper insight is growing, it’s vital to embrace and operationalize participatory methods. We’ll show you how to weave these methods into your everyday commercial work, driving innovation, engagement, and meaningful impact across organizations.