Back to basics, or start from scratch?

We’ve been bombarded with calls to reinvent, rethink, reframe, reconnect, redefine, reclaim, and even reckon with research over the past few years, and honestly, we thrive on it. But urgency, frustrations, and a rapidly changing world demand focus and action.

Join Julie Norvaisas, Mina Jonsson, and Pert Eilers for an open, lively conversation about redefining purpose and value in 2025. They’re ditching abstractions in favor of action in this moment: quality, accountability, and community. Let’s get down to what truly matters.

In this session, as we tie back to our conference themes of purpose and value, we’ll discuss:

• Getting back to basics: How global shifts are driving a return to research fundamentals: quality, direct methods, and genuine connection. AI’s rise only amplifies this need.
• Starting from scratch: We’ll challenge outdated narratives, redefine “impact” with practical techniques, and even provoke a fresh look at collaboration. Prepare to have your assumptions shaken.
• Moving from “yes, and” to “yeah, but!” This isn’t a passive fireside chat. We want your “yeah, but” moments. Bring your perspectives, challenges, and even disagreements. Our goal is to create a dynamic dialogue about the future of research.