Businesses are increasingly demanding that insight functions—market research, CX, data science, and user research—collaborate to consolidate knowledge and avoid duplicating work or telling conflicting stories. As a result, researchers are shifting from knowledge generation to insight curation. However, there is no one-size-fits-all model. In this session, leaders from diverse disciplines will explain why curation is essential, share practical structures and strategies for knowledge sharing, and offer actionable steps to drive effective, integrated insight within organizations.