A collaborator and curious qualitative researcher at heart. With over 25 years of experience of having worked in the insight industry Shazia has consulted for a range of agencies, conference events and client brands enabling projects to be optimised both in approach and team ensuring the most suited skills and voices are in place to achieve the best insights. Shazia’s expertise are at their best conversing with niche audiences across generations, social class, ethnicities and communities. A passionate and empathic researcher who continually champions voices of those lesser heard focussing on research, training and advising clients on marginalised audiences through her consultancy, Mint Research.