Resources and recordings now available for Advancing Research 2025

The sixth annual Advancing Research conference ended last week, and this year was one of our finest yet! Just see what our attendees had to say…

“It’s the UXR conference for true research lovers.”

“It reminded me of why I enjoy research.”

“The quality of the speakers and the content shared was fantastic…what I needed at this stage in my user research career.”

“There’s no other industry org that promotes and nurtures community like Rosenfeld Media does.”

If you’re one of the lucky few hundred people who watched live, we hope you can agree—the energy was electric! We left feeling invigorated and inspired, and we hope you did, too! And if you wanted a second dose of that inspiration? The good news is finally here: all recordings are up on the Advancing Research 2025 program page for viewing. Take advantage of your ticket and access these materials for 90 days—until June 11, 2025!

Missed out on Advancing Research 2025? Want to see what all the hype was about? Well, it’s a good thing that recordings of the conference are available for purchase! Get access to the ultimate event for user research professionals—for a fraction of the price. Watch speakers from Meta, LinkedIn, CapitalOne, Hinge, and more talk about where UX research is and where it can go. 🚀

By purchasing the recordings, you will receive access to sketchnotes, session notes, resource lists, videos, and slide decks for 90 days after the conference’s end date, or until June 11, 2025.



Meet Chelsea Edington, Product Marketing Manager at Maze

We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.

Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?

Chelsea Edington:
At Maze, we recognize that service design is crucial to delivering exceptional customer experiences. We’re sponsoring Advancing Research to support this growing field, connect with service design professionals, and explore ways we can empower them with research tools that drive meaningful improvements.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

Chelsea Edington:
Good design is all about creating seamless, human-centered experiences—something we at Maze are deeply passionate about. What excites us most is how service design brings together strategy, research, and cross-functional collaboration to build experiences that are both intuitive and impactful. We love how service design enables companies to continuously iterate and refine their services based on real user insights.

Rosenfeld Media: What else should our community know about you?

Chelsea Edington:
At Maze, we believe that great design starts with great research. We’re committed to providing tools that help teams understand user needs, iterate quickly, and create more impactful experiences. Whether you’re looking to optimize user journeys, improve onboarding, or ensure a seamless experience across the customer lifecycle, Maze is here to support you. We’re excited to connect with the community and continue shaping the future of user-centered SaaS experiences together!

View Maze’s sponsor page for more information.

9 free conference sessions for UX researchers

Advancing Research 2025 starts next week and we’re inviting YOU to attend our sponsor sessions (schedule below). And get this: You don’t need to be a ticket-holder to participate.

Why spend time hearing from a sponsor, you ask? Because these sessions are of incredibly high quality—people regularly ask to access the recordings. So if you’re worried that you’ll hear sales pitches, well… don’t. In fact, these sessions are quite interactive, often featuring spicy Q&A.

We highly recommend that you register now so you don’t risk missing anything due to any last-minute technical glitches.

Attend these free conference sessions 👇

Monday, March 10

Tuesday, March 11

Wednesday, March 12

We hope you join us for these free sessions. Bring a friend, too!

—Lou Rosenfeld and the Advancing Research 2025 team



Network with other UX researchers at Advancing Research 2025

Network with other user experience researchers at Advancing Research 2025!

Advancing Research 2025 is less than two weeks away—and we can’t wait to (virtually) see you all! What we love about Rosenfeld conferences is not just the amazing programming and speaker lineups that our curation teams spend months working on—but also the opportunity to engage with other UXers! That’s why we prioritize connection.

At #AR2025, Dscout will host two community discussions on Monday, March 10 and Tuesday, March 11 that are all about community and collaboration. Keep reading to learn more about these sessions.

The State of UX Research in 2025: A Community Discussion

Taylor Klassman will lead an interactive session on the 2025 State of UX Research through the lens of the Four Pillars of Controlling Our Destiny: Purpose, People, Process, and Progress. Through live discussions and Miro, we’ll explore how these pillars shape the field, influence our work, and empower us to navigate the evolving UX research landscape. Learn more »



 

Shaping the Next Era of UX Research: Collaborative Forum

In this session, we’re not just discussing UX Research as it is—but would it could be. Taylor Klassman, Director of UX Research at Dscout, will lead an interactive exploration of bold “What If?” scenarios that challenge assumptions and open new possibilities for the future of our field. Learn more »



 

Join Taylor Klassman, Director of Research at Dscout, as she takes us on a journey through where UX Research is—and where it will be.

 

 

1-day tickets to Advancing Research 2025 now available!

The sixth annual Advancing Research conference is just one month away, and we can’t wait for you all to see what our speakers and conference team have been working on. This year is all about the future of UX Research (UXR). Because of shifts in the field, we want to focus on where we go from here. By attending this event, you’ll be able to answer the question, “Where do I see myself in the next five years?”

UX research professionals will have plenty to learn and uplevel their skillset from #AR2025. However, three days is a big commitment, and we know your time is valuable. That’s why we’re happy to announce that 1-day tickets to Advancing Research 2025 are now available.

Pick and choose what you want to learn about—and how you want to elevate your skills as a researcher. Not sure which day to sign up for? Here’s a little help. 👇

  • “I want to learn about the shifts in UX Research (UXR) as a field and how that impacts me.” Then, you should join us for day 1.
  • “I want to discover the latest methodologies and practical applications.” Well, day 2 is perfect for you!
  • “I want to innovate, drive change, and reignite my passion.” Have you seen our day 3 lineup? It has just what you need.

Don’t miss out on our most highly-anticipated research event of the year. Join us any day from March 11-13 for this unforgettable live online conference. Let’s discuss the future of UXR—together.

Announcing a special discount for U.S. government employees

Given the pressure that employees of US federal government agencies are under—financial and otherwise—we are taking an important step to make Advancing Research 2025 more accessible for them.

As of now, conference tickets—both to the main program and the workshops—are available for employees of US federal government agencies to attend for a very nominal fee which complies with Federal Regulations to not take gifts.

  • To buy a conference ticket, use the code US-GOV
  • To buy a conference+workshop ticket use the code US-GOV-WKSHP

If you work for a federal agency, please register using your .gov email address. If you aren’t able to use that address, contact us here for alternative registration.

Please note that if you can’t take time off work to attend the conference, your ticket includes 90 days’ access to the sessions’ video recordings, decks, sketchnotes, session notes, and reading lists. So you can learn at your leisure and, we hope, extend that learning as you serve the citizens, veterans, refugees, and children who rely upon the public sector.

Meet Basel Fakhoury, CEO & Co-founder of User Interviews

We are lucky to have so many wonderful sponsors of this year’s Advancing Research conference–and we thought you might like to get to know them better! We’ve asked all of them some questions that get at the heart of why they’re passionate about user research and ResearchOps, what it’s like to work with them, and what makes their products and services special to research professionals.

Rosenfeld Media: Why are you sponsoring this year’s Advancing Research?

Basel Fakhoury:
We believe that in order to advance research, it should be easy as possible for teams to discover and embrace user insights. Core to that is talking to customers easily and quickly. That’s our mission at User Interviews.

This mission aligns with this year’s themes, too. We’ve thoughtfully added AI to smooth recruitment, especially for folks newer to research; we’re integrating with more platforms, making it easier to build a toolkit for any team; and we’re thinking hard about how to help folks connect research to insights in compelling, accessible ways.

Rosenfeld Media: What types of value and benefits do you/your product bring to the practice and our community?

Basel Fakhoury:
With User Interviews, it’s simple to run high-quality research with your target audience. Segment customers for outreach or recruit from our panel of 5+ million research participants.

Our platform handles:

  1. Audience recruitment: We can source qualified participants with more speed, precision, and scale than any other panel provider because of our extensive network and AI-powered matching system.
  2. Research governance: Run a world-class research practice as the work of customer understanding becomes distributed. Our platform keeps a global record of research activity and automate compliance with your team’s standards
  3. Workflow automation: Source, screen, schedule, track, and pay participants, all in one place. Eliminate recruitment busywork with workflow automations and integrations with popular research and productivity tools.

User Interviews is built for teams who do frequent, collaborative research.

Rosenfeld Media: What else should our community know about you?

Basel Fakhoury:
That your first 3 participants are free, so start talking to customers today: https://www.userinterviews.com/lps/3free

View User Interview’s sponsor page for more information.

Apply for a reduced price ticket for Advancing Research 2025

We heard you. Advancing Research 2025 is brimming with amazing insights, sessions, and resources that would benefit everyone. Which is why we don’t think your ability to participate should be limited by your circumstances.

Rosenfeld is now offering reduced-price three-day conference tickets of $150 for students, unemployed people, or those who have other extenuating circumstances. This ticket provides full viewing access to the conference livestream as well as participation in all online activities including social activities and sponsored presentations.

The deadline to apply is Sunday, February 23, 2025 at 11:59pm ET. For more info, click apply now. 👇



Limited number of full scholarships now available for Advancing Research 2025

Just announced: Advancing Research 2025 is giving out 10 full scholarships for students: 100% off the current ticket price, less a US$25 “hold my place” fee (paid when registering).

This scholarship provides full viewing access to the conference livestream as well as participation in all online activities including social activities and sponsored presentations.

If you’re a student looking to dive deep into UXR, we highly encourage you to apply.

The deadline to apply is Sunday, February 9, 2025 at 11:59pm ET. For more info, click apply now.



Just announced: Live workshops at Advancing Research 2025

Can’t get enough of Advancing Research? This March following the conference, we will be hosting a series of workshops that combine the cutting-edge expertise of some of the world’s leading UXR experts with the same high quality that people love about Rosenfeld Media’s UX books and conferences.

Experience our hands-on virtual workshops

Trauma-Informed Research: Caring for You and Preventing Secondary Trauma

with Carol Scott and Melissa Eggleston
8 hours over 2 segments: March 17 & 19, 2025

In this workshop, learn about secondary trauma and how you can protect yourself and your team. Carol and Melissa will explore practical tips, discuss ways to continue your journey toward becoming trauma-informed, and help you thrive in a long career that is mutually supportive, equitable, and healing for all.

Learn more »

 

Quantitative Methods for Qualitative UX Researchers: Triangulate Your Way to Holistic Insights and Stronger Storytelling

with Subhasree Chatterjee and Archana Shah
8 hours over 2 segments: March 18-19, 2025

Many UX researchers often rely on familiar qualitative methods such as interviews and usability testing, overlooking the potential benefits of combining these with quantitative methods through triangulation. Depending solely on one set of tools can result in blind spots, limiting researchers’ ability to provide comprehensive insights. This workshop aims to address these challenges.

Learn more »

 

Radical Participatory Research

with Victor Udoewa
8 hours over 2 segments: March 20-21, 2025

This workshop will start with a short, general introduction to Participatory Research methodologies, and then specifically introduce a type of relational research called Radical Participatory Research (RPR), a meta-methodology. We will explore ways to transition to RPR, team recruitment, bias awareness, transitional facilitation, intersectional research, asset-based methodologies, compensation, evaluation, and RPR advocacy.

Learn more »

 

AI for UX Researchers

with Llewyn Paine

8 hours over 2 segments: March 25 & 27, 2025

As researchers begin to adopt LLMs, it can be hard to determine where AI makes research better, where it falls short, and where the human researcher provides unique value. In this workshop, learn a framework for understanding AI’s capabilities within the context of user research and workshop opportunities for AI to evolve the role of research, making the researcher even more valuable in this new world.

Learn more »