Dr Chui Chui Tan is the author of ‘Research for Global Growth: Strategies And Guidance For Cross-Cultural Insights’ and ‘International User Research’.

Chui Chui specialises in culturalisation strategies tailored for international business expansion. She leverages cultural insights to craft winning global business strategies and has partnered with industry giants, Fortune 500 companies and household names, guiding them to navigate international markets successfully.

Known for simplifying complex cultural landscapes, Chui Chui empowers organisations to scale globally while ensuring products and services resonate with local audiences.