In this session, we’re not just discussing UX Research as it is—but would it could be. Taylor Klassman, Director of UX Research at Dscout, will lead an interactive exploration of bold “What If?” scenarios that challenge assumptions and open new possibilities for the future of our field. Framed around the Four Pillars of Controlling Our Destiny—Purpose, People, Process, and Progress, this session will tackle the evolving role of research amidst shifting budgets, AI-driven automation, and the increasing speed of decision-making. Through engaging discussions and Miro usage, we’ll explore how UX researchers can adapt to external forces or take control of our future.